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On Feb 17, 12:02?am, "David Eduardo" wrote:
wrote in message oups.com... On Feb 16, 5:39?am, "David Eduardo" wrote: wrote in message As I said, news/talk/sports on AM is alive-and-well and command higher ad dollars than FM. You are just one of the naysayers, who shill IBOC,as the great savior. The FM band is already over-crowded and there is no big move from AM to FM. News/talkers on AM get "market rates" that are identical for each demograsphic target to FMs. A station with 50,000 AQH listeners on AM will get the same rate as one on FM, not more... as long as you are comparing the same demos. AM news talk stations do NOT get higher rates for equivalent listenrship than FMs do. I did not say AM statios were turning in their licences and getting new FM licences. Operators are moving ageing talk formats from AM to FM to improve the younger demo performance... KTAR AM in Phoenix moved to FM, making the AM all sports after moving the sports format from another, inferior AM whcih will be sold or donated. WTOP AM in Washington, DC, a 50 kw AM, moved 100% to FM and put an experimental format on the AM in conjunction with a local newswpaper. KSL in Salt Lake City began simulcasting in 2006 with an FM to improve younger demos... despite KSL being a 1A clear channel. WNLS in Tallahassee moved the n/t format to FM, leaving sports on the AM. Clear Channel has started FM news talkers in Pittsburg and New Orleans from scratch. The P'burg one already beats AMer KDKA significantly in 25-54, and the NO one is dramatically impacting WWL, clear channel 870. Cox has begun simulcasting is Jacksonville and Dayton AM talkers on FM to improved the greying demos and lake of sales growth on the AM band. And the story is just beginning. News talk can't survive long on AM as the demos are old and unsalable, so more and more will move to FM. "FM Translators for AM Stations?" "And this might not be the best case. As you may remember, the FCC already has an open proceeding trying to determine the relative value of FM translators versus low power FM stations. That proceeding seeks to determine if low power FM stations should receive a preference over FM translators. That proceeding also put a freeze on the processing of all new FM translator applications - a freeze that was supposed to last 6 months but has now been in place for almost a year and a half. Since the FM translators that would be authorized by the NAB proposal could also preclude LPFM stations, as well as be precluded by the translators still pending from the last FM translator window, the opportunity to file for translators for AM stations may be technically precluded in some areas, and may not be able to occur until the LPFM issues are resolved. And none of that may come quickly." http://www.broadcastlawblog.com/arch...-stations.html You lose ! |
#2
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![]() wrote in message ups.com... On Feb 17, 12:02?am, "David Eduardo" wrote: wrote in message And the story is just beginning. News talk can't survive long on AM as the demos are old and unsalable, so more and more will move to FM. "FM Translators for AM Stations?" "And this might not be the best case. As you may remember, the FCC already has an open proceeding trying to determine the relative value of FM translators versus low power FM stations. That proceeding seeks to determine if low power FM stations should receive a preference over FM translators. That proceeding also put a freeze on the processing of all new FM translator applications - a freeze that was supposed to last 6 months but has now been in place for almost a year and a half. Since the FM translators that would be authorized by the NAB proposal could also preclude LPFM stations, as well as be precluded by the translators still pending from the last FM translator window, the opportunity to file for translators for AM stations may be technically precluded in some areas, and may not be able to occur until the LPFM issues are resolved. And none of that may come quickly." You just missed the point, I think. I am talking about an owner replacing an existing music format on an FM they own with the AM news talk format. No new channels or transmitters or frequencies or antennas or anything are needed. The format is changed by telling the router in the TOC at the station to send the audio to the designated FM instead of the AM (or in addition to that). There is no licensing or technical change... it is all about content and where it gets placed. |
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