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-   -   WLW AM ranked #1 (https://www.radiobanter.com/shortwave/116257-wlw-am-ranked-1-a.html)

RHF March 9th 07 08:48 AM

WLW AM ranked #1
 
On Mar 8, 6:51 am, "David Eduardo" wrote:
wrote in message

ups.com...



I found your little Arbitron ratings:


http://www.arbitron.com/radio_stations/home.htm


That is 12+ (all ages). Advertisers do not buy 12+, which is why Arbitron
gives the data away. Stations pay hundreds of thousands of dollars a year to
get the specific age groups, because advertisers want 25-54 and its subsets,
not the 55+ AM gets.



No stations are ranked even close to WLW AM


In 25-54, there is a virtual three way tie for first. Half the WLW audience
is over 55, and useless for sales. And, aside from WLW, there is no other AM
station in the top 15 in Cincy.

- funny, I checked New

York, for example, and there are a bunch of AMs in the top rankings
ahead of FMs.


In 25-54, there is no AM station until you get to #15. The first 14 stations
are all FM. While the #1 station has over a 7 share of listening, the
highest rated AM has just a 2 share.

As usual, you are full-of-**** - be AMs naysayer so this
wonderful, destructive HD-AM can save the AM band. You are simply a
****ing IBOC shill.


Your argument just turned and bit you. My whole point is that AM is becoming
a band only for old people, one that advertisers have no interest in. You
tried to prove something with figures that are meaningless, 12+ ratings. And
the fact is, advertising is not sold on 12+, it is sold on 18-34 and 25-54
adult demos. AM is dying because the listeners are too old and advertisers
can not reach their most desirable consumers on AM.


DE - RRS = Old People {55+} = AM Radio - You Are Right ~ RHF

[email protected] March 9th 07 03:29 PM

WLW AM ranked #1
 
On Mar 9, 5:31?am, "David Eduardo" wrote:
"HFguy" wrote in message

news:iU7Ih.5109$ig.1577@trndny07...

David Eduardo wrote:


At the present rate, all AMs in a few years will be religious or niche
ethnic focused, once news-talk moves to FM. Sure, there will be AM
stations, but with nearly no listening and serving very tiny
constituencies.


Are you saying that FM will no longer be primarily a music medium? If so,
that will be the end of FM for me.


One or more FMs will be all talk... maybe even an all sports one, too.


FM is mainly for music and AM is news/talk/sports. These, and other
AMs, are all ranked in the top-5, well-ahead of most FMs:

WHO-AM News Talk Information 9.7 7.2 9.9 10.6
WLW-AM News Talk Information 8.9 9.9 11.2 9.8
WSB-AM News Talk Information 9.3 8.7 9.2 8.2
WGN-AM News Talk Information 5.3 5.5 5.8 5.4
WBBM-AM All News 4.2 4.1 4.4 4.6
WLS-AM News Talk Information 4.1 3.7 3.7 3.8
WTAM-AM News Talk Information 7.3 8.0 6.5 7.3
WJR-AM News Talk Information 4.8 4.9 5.3 5.3
KMOX-AM News Talk Information 8.4 7.7 8.2 8.4
KSL-AM News Talk Information 5.9 6.7 8.6 7.7

http://www.arbitron.com/radio_stations/home.htm

When I talked with KSL, there are just simulcasting in FM, with no
plans of dropping AM. Ths FCC is severely backlogged in granting
simulcast FM slots, and the FM band is already well-overcrowded. If
moved off AM, too many listeners would be lost. AM talk radio is rated
higher than FM, so it isn't going away. You just enjoy trying to make
people feel miserable, with all your doom-and-gloom - HD/IBOC is dead.
**** you.


David Eduardo March 9th 07 03:41 PM

WLW AM ranked #1
 

"RHF" wrote in message
s.com...
On Mar 7, 9:58 am, "David Eduardo" wrote:
wrote in message

ups.com...

"Stars line up for 'Simpsons'"


"Radio ratings: Clear Channel's WLW-AM (700) was the big winner in
spring quarter Arbitron ratings, taking first place with all adults in
morning, midday, afternoon and evening ratings."


And there is no other AM for the next 13 ranked positions in the market.


DE - When 'you' Are Numb3r # 1 (Número Uno)
Who Cares Who The Other 13 Are . . . ~ RHF

It does not work that way. The proximity of the ratings of the #1 station
and the first eight or ten others in most markets is dramatic... usually no
more than a share or so difference between #1 and #10 in most markets.This
means, to the ad buyer, that there are 10 #1 stations and rates can be
negotiated agressively.


David Eduardo March 9th 07 03:45 PM

WLW AM ranked #1
 

"HFguy" wrote in message
news:fl8Ih.590$jf.118@trndny04...
David Eduardo wrote:

Again: those are 12+ numbers, not the sales demos of 25-54. Each of them
does significantly worse in 25-54.

For example, WGN is not even in the top 20 in Chicago in 25-54 in the
latest ratings. This is why its revenues have dropped so severely.

And in most markets, only one or two AMs are in the top 20 in the sales
demos vs. 18 or 19 FMs.

Most major AMs are considering a transition to FM to "get back" the 35-54
numbers they need to be able to sell, or they will become all over-55
soon, and cease to be profitable. Companies like Bonneville, Clear
Channel, Cox and others are already moving news/talk formats to FM.
Others will follow.

It's not about 12+ ratings... it is about the ability to convert ratings
to revenue because news/talk is a very expensive format and revenue is
declining because so much of the audience is over 55. There is no money
in 55+... in larger markets, advertisers will not buy 55+.


You seem to live in a world of radio and it's relation to money. I would
be insufferably bored with such a life. Do you have any hobbies or other
creative interests? What do you talk about at parties? Can you go a day or
more without talking to anyone about commercial radio?


Sure. But this is not an impressionist or puntillist forum, nor is it one
about home repair or about creative writing or poetry or bycycles.

If I was a billionaire, I would own a large group of commercial free radio
stations across the country with nothing but music and information.


Oh, it's already beening done... XM and Sirius. But they lost an aggregate
$1.5 billion last year, so the price is steep.

Just one New York or LA FM will set you back $300 to $400 million, so I hope
you get many billions.

I bet the FCC would try to stop me from doing it because there wouldn't be
any money in it for them or the government in general.


The government gets no more nor no less money from a non-com than a
commercial station.



David Eduardo March 9th 07 03:46 PM

WLW AM ranked #1
 

"RHF" wrote in message
oups.com...

This is a Valid Static When . . . {Drum Roll Please ! ! !}
51% of the AM Radio Listeners to these AM{HD} Radio
Stations Have AM {HD} Radios +and+ Are Listening to
AM {HD} Radio Broadcasts.
.
However =IF= These AM Radio Listeners are in-fact 'still'
Listening to AM Radio Stations with : AM {Analog} Radios
+and+ Are Listening to AM {Analog} Radio Broadcasts.
.
It All Means Nothing "Nada" [.] {FYI - Thats A Big Period}
.
Numb3rs Have Meaning -and- Are Often Meaningless ~ RHF
.
This Comes from That Place {Both Near and Far}
Where Everything Adds Up to Nothing . . .
[ Die Grosse Welt Von Nichts ]


What it means is that the owners of the major AMs know that they must do
something to change AM... either HD or move the format to FM.



[email protected] March 9th 07 04:10 PM

WLW AM ranked #1
 
y'all make me laff,sometimes.Metinks I yam going huntin for some new
married and divorced wimmins around this old World to flirt with and
nasty talk with.
cuhulin


David Eduardo March 9th 07 04:31 PM

WLW AM ranked #1
 

wrote in message
ups.com...
On Mar 9, 5:31?am, "David Eduardo" wrote:



When I talked with KSL, there are just simulcasting in FM, with no
plans of dropping AM.


You called on a Sunday morning. Management is not noted for being in a radio
staiton early on a Sunday morning.Unless you talked to Bruce Reese, you did
not talk to the right person. The person on the air or on the board would
only know today's plan, which is to simulcast to get the younger demos to
listen. In the future, as the AM audience matures even more, the AM will
become unneeded and might better serve the LDS some other way.

Ths FCC is severely backlogged in granting
simulcast FM slots,


The FCC does not regulate programming, simulcasts, changes of format, moves
of format from one band to another, etc.

and the FM band is already well-overcrowded.


So what? We are talking about moving or simulcasting the existing
programming of some AMs to existing, probably co-owned FMs. Band crowding,
the FCC, etc., have nothing to do with this.

Of course, in Phoenix, when Bonneville moved KTAR from AM to FM, they paid
$60 million for someone else's FM so they could do that. They must have
thought it was pretty important to get the news talk format on FM to spend
that kind of money.

If
moved off AM, too many listeners would be lost.


There is no proof of this, and lots of proof to the contrary. When WTOP
moved to FM over a year ago in DC, the total audience increased compared to
when it was on AM. Same in Phoenix, Dayton, Tallahassee, Jacksonville, etc.

AM talk radio is rated
higher than FM, so it isn't going away.


Not true. A good example is the FM talker in Pittsburgh. Just a couple of
years old, it now beats KDKA in the sales demos, while KDKA's revenues are
way off. Moving news talk to FM increases the listening, and dramatically
grows the under-55 demos

You just enjoy trying to make
people feel miserable, with all your doom-and-gloom


AM has had an 85 year run. But it no longer serves most people well or at
all. Time to move on.

- HD/IBOC is dead.
**** you.


When swearing is employed, it usually means the argument has been lost.



Telamon March 9th 07 07:31 PM

WLW AM ranked #1
 
In article ,
"David Eduardo" wrote:

wrote in message
oups.com...

Your argument just turned and bit you. My whole point is that AM is
becoming
a band only for old people, one that advertisers have no interest in. You
tried to prove something with figures that are meaningless, 12+ ratings.
And
the fact is, advertising is not sold on 12+, it is sold on 18-34 and 25-54
adult demos. AM is dying because the listeners are too old and advertisers
can not reach their most desirable consumers on AM.


AM will be around, until after we are gone.

At the present rate, all AMs in a few years will be religious or niche
ethnic focused, once news-talk moves to FM. Sure, there will be AM stations,
but with nearly no listening and serving very tiny constituencies.


You know what would make a good addition to your web site is a picture
of you wearing one of those board signs on your front and back with the
straps over your shoulders. The signs would read Repent! Repent! Buy a
HD radio before it is to late. The end of the analog radio is near.

--
Telamon
Ventura, California

David Eduardo March 9th 07 07:36 PM

WLW AM ranked #1
 

"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:

wrote in message
oups.com...

Your argument just turned and bit you. My whole point is that AM is
becoming
a band only for old people, one that advertisers have no interest in.
You
tried to prove something with figures that are meaningless, 12+
ratings.
And
the fact is, advertising is not sold on 12+, it is sold on 18-34 and
25-54
adult demos. AM is dying because the listeners are too old and
advertisers
can not reach their most desirable consumers on AM.


AM will be around, until after we are gone.

At the present rate, all AMs in a few years will be religious or niche
ethnic focused, once news-talk moves to FM. Sure, there will be AM
stations,
but with nearly no listening and serving very tiny constituencies.


You know what would make a good addition to your web site is a picture
of you wearing one of those board signs on your front and back with the
straps over your shoulders. The signs would read Repent! Repent! Buy a
HD radio before it is to late. The end of the analog radio is near.


Except that the end of analog radio is not near. The end of salable AM
analog is, since the demographics of AM are increasingly 55+, and moving the
viable format, news / talk, to FM is going to be a growing priority. Younger
demos just don't use AM, and it is those demos that generate sales.

Analog on FM will go on for the foreseeable future, although HD offers
multiple advantages, including better, interference free quality of the
analog audio on the HD 1 channel and totally new formats on the HD 2
channels.

AM might gain some life with HD on the few viable stations remaining. There
is no guarantee of this, since the younger listeners currently have no use
for AM.



dxAce March 9th 07 07:40 PM

WLW AM ranked #1
 


Telamon wrote:

In article ,
"David Eduardo" wrote:

wrote in message
oups.com...

Your argument just turned and bit you. My whole point is that AM is
becoming
a band only for old people, one that advertisers have no interest in. You
tried to prove something with figures that are meaningless, 12+ ratings.
And
the fact is, advertising is not sold on 12+, it is sold on 18-34 and 25-54
adult demos. AM is dying because the listeners are too old and advertisers
can not reach their most desirable consumers on AM.


AM will be around, until after we are gone.

At the present rate, all AMs in a few years will be religious or niche
ethnic focused, once news-talk moves to FM. Sure, there will be AM stations,
but with nearly no listening and serving very tiny constituencies.


You know what would make a good addition to your web site is a picture
of you wearing one of those board signs on your front and back with the
straps over your shoulders. The signs would read Repent! Repent! Buy a
HD radio before it is to late. The end of the analog radio is near.


LOL... he's already a few tostadas shy of a fiesta, so why not!




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