In article ,
"David Eduardo" wrote:


"mpd" wrote in message
oups.com...
or even for tv for that matter.

AM/FM/Shortwave (can any ratings system cover SW?) or even HD...some
say that any new technology will fail or old technology would die.

With something like digital cable on tv you can get direct results for
advertising since it reports back...radios don't

To the best of my knowledge, unless you are ordering a pay per view or on
demand program, digital cable does not report back anything.

TV and cable ratings are based on placing ratings devices in a sample of
homes that mirrors the total population on every important characteristic,
and collecting data on what is viewed by whom.

On the same note you have a radio...who knows if it's 10-20 people in
the room hearing it...what if it's a warehouse and you have two radios
on the same station? would that count as two?

Radio is measured by a personal diary

Snip

And we know what is in your diary, day after day is says you make up
crap to post on Usenet.

--
Telamon
Ventura, California