IBOCcrock wrote:
On Sep 24, 10:07 am, Roadie wrote:
On Sep 23, 9:33 pm, Telamon

wrote:
Interesting changes in HD marketing afoot.
http://gormanmediablog.blogspot.com/2007/09/halif-dead-radio.html
--
Telamon
Ventura, California
I don't particularly like QVC or ShopNBC because their merchandise is
mostly low-class stuff like NeverSharp knives, George Foreman Grills,
Cubic Zirconia rings, etc. They rely on high-sizzle merchandising
including overstated MSRP's that are cut by absurd discounts. Not
much has really changed in that industry from when Ron Popeil was
first marketing Veg-O-Matics.

However, a lot of people buy stuff from venues like that so think of
it as just another successful distribution channel like Overstock.Com,
Amazon.Com, etc.

Amazon.com, as with Best Buy, Radio Shack, Wal-Mart, and Circuit City
have all been miserable failures for HD Radio. Jerry Del Colliano made
the point that even if people buy HD radios, the radios do not work as
advertised and will be returned promptly.



That's a pretty good point. The preponderance of consumers will not
take a second chance after a bad experience.

Look at David, himself...returning his XM rig because of reception
problems in areas where there are XM listeners experiencing no
difficulties. Having been offered an opportunity to try a second radio,
he declined.

The first batch of HD radios were pretty poor. Those appealing to
innovators and early adoptors, which are crucial to creating the pilot
stream of retail and the buzz on the street. If their experiences were
not good, they'll be off to something else before they try a second HD
radio, and the buzz that drives the mainstream adoption will not develop.

That's not a great road sign for HD's future.