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On Oct 1, 1:18 pm, "David Eduardo" wrote:

If a station wants to see an adjacent market, or even a distant one,
they would have to subscribe to the other market reports...
which given the cost vs. no benefits, they seldom do.



And so AM clearchannels really DON'T care about distant markets. They
don't even bother to look (too expensive).

And no returns.

A good example: 40% or more of the Riverside San Bernardino audience is
listening at any given time to LA stations. 3 of the top 5 stations there
are usually LA stations. But LA stations do not sell advertising there,
because the market is about 30th in the US, and spots go for $100 or less.
In LA, the top radio market for revenue, spots can be sold for way over
$1000 each. Why sell a $100 buck ad when you can sell for over a grand each?