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Old October 4th 07, 06:20 AM posted to rec.radio.shortwave,rec.audio.tech,rec.audio.car
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Default SAD truth about AM nighttime - almost nobody is listening

On Oct 3, 2:54 am, SFTV_troy wrote:
David Eduardo wrote:

The standard daypart is 7 to Midnight.


Using the 6th largest city, Houston, as an example, between 7 PM
and midnight...as a percentage of all persons, whether using radio or
not, it is 0.6%. In 18-34 year olds, the share is 0.4% of all
persons in that age group, whether listening or not.


Thank you. That's what I wanted. For comparison, television pulls
over 60% of all persons during 7 to midnight.

- 0.6% listening to AM during primetime
- over 30% watching broadcast TV (fox, cw, ...)
- over 60% watching all tv (including cable)

Is it any wonder the AM stations feel the need to improve the quality
of the sound (digital upgrade), in hopes of bringing in more listeners.


I listen to the radio if I'm doing something else. The new shows are
out, so I'm watching them right now, to see if any are going to be
worth adding to the list.

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Old October 4th 07, 06:39 AM posted to rec.radio.shortwave,rec.audio.tech,rec.audio.car
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Default SAD truth about AM nighttime - almost nobody is listening



Is it any wonder the AM stations feel the need to improve the quality
of the sound (digital upgrade), in hopes of bringing in more listeners.


I listen to the radio if I'm doing something else. The new shows are
out, so I'm watching them right now, to see if any are going to be
worth adding to the list.


Putting GOOD late night programming on would be a hell of a good
start. Fart Smell did well at first because he was the only thing on
late night besides howling religious maniacs and high rotation music.
Then he began to be someone to make fun of.


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