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#11
October 6th 07, 11:51 PM
posted to rec.radio.shortwave
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ABC pulls plug on nightime IBOC
On Oct 6, 5:29 pm, "David Eduardo" wrote:
"IBOCcrock" wrote in message ups.com... On Oct 6, 1:56?pm, "David Eduardo" wrote: "dxAce" wrote in message ... wrote: Is that bad news for Eduardo? Just getting up in the morning and having to fake it through another day is bad news for 'Eduardo'. It's not good or bad news. It is one company which wants to further study and maybe request modifications of night HD. What the bad news is has to do with the declining and ageing listenership of AM... HD was a hope that had a slim chance of reversing this. No, news/talk/sports on AM is alive and well - it is the music FMs that are screwed "News/Talk/Sports:Radio's Last Bastion" "Music FMs of any flavor are utterly screwed... Right now -- while FMs are losing the music audience to new media -- satellite radio is offering more News/Talk/Sports programming than we can fit on AM radio..." http://ftp.media.radcity.net/ZMST/daily/IS031005.htm "News/Talk/Sports Tops Radio Formats, Interep Analysis Reveals" "The latest share numbers place the News/Talk/Sports format at the top, pulling in an average of 17 percent of listenership among persons age 12-plus, based on Arbitron figures for total radio listening in 92 continuously measured metros. That share number is even higher than levels seen last spring, when the war in Iraq began. According to Interep, more stations than ever are programming News/Talk." So, music formats have 83% of the audience? That sounds like very few listen to news and talk. In the ages that advertisers want, news and talk have about 10% of the audience, and if you remove the FM news talk and sports stations, it is down to about 8.5% of the audience. That is miserable... and shows the only format viable on AM is slowly declining and rapidly moving from AM to FM.- Hide quoted text - - Show quoted text - You're a coward and a liar. |
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