EDISON MEDIA RESEARCH STUDY ON 12-24 RADIO LISTENING SHOWS SHARPDECREASES IN TSL AND USAGE
 

David Eduardo wrote:
"D Peter Maus" wrote in message
...
David Eduardo wrote:
"D Peter Maus" wrote in message
...
David Eduardo wrote:
"Steve" wrote in message
ups.com...
On Oct 8, 8:06 pm, "David Eduardo" wrote:
I already did. PPM Houston August report.- Hide quoted text -

- Show quoted text -
Is this what passes for "proof" in your circles? Pathetic.

Yes. Arbitron is the most respected source for radio listening data in
the US, accepted by radio and by the entire advertising industry.

Yes, and so were the findings of the Tobacco Institute. That research
was often flawed, as well.
The difference is that the audits of the Arbitron methodology are done by
an independent board, principally appointed by the advertising industry,
not by the NAB or some other incestuous radio industry group. The Tobacco
Institute was exactly that, not a research company.

LOL! You may want to re-read what you just wrote. Perhaps you'll see the
logical fallacy. Like I said, David, you're smarter than that. But,
thanks, again, for making my point.

The fact that Arbitron gave us the PPM, something radio did not want, should
be pretty good proof that they march to the agency and advertiser's drums,
not radios.




And, there he does it again. Thank you for underscoring your
reiteration of my point.

I had no idea we agreed on so much.

EDISON MEDIA RESEARCH STUDY ON 12-24 RADIO LISTENING SHOWS SHARP DECREASES IN TSL AND USAGE
 

"D Peter Maus" wrote in message
...

And, there he does it again. Thank you for underscoring your
reiteration of my point.

I had no idea we agreed on so much.


Ratings are a sales tool, and on this point (regarding appealing to or even
appeasing advertisers) you are correct. The idea is to give advertisers
something they have high confidence in to sell our product with.

EDISON MEDIA RESEARCH STUDY ON 12-24 RADIO LISTENING SHOWS SHARP DECREASES IN TSL AND USAGE
 

In article . com,
Steve wrote:

On Oct 8, 8:06 pm, "David Eduardo" wrote:
"IBOCcrock" wrote in message

ps.com...





On Oct 8, 3:30?pm, "David Eduardo" wrote:
"IBOCcrock" wrote in message

roups.com...

"FOLLOW-UP EDISON MEDIA RESEARCH STUDY ON 12-24 RADIO LISTENING SHOWS
SHARP DECREASES IN TSL AND USAGE"

"A new study by Edison Media Research shows sharp declines in Time
Spent Listening (TSL), Persons Using Radio (PUR) and most importantly
attitudes about radio among the 12-to-24-age group, the listeners who
represent both terrestrial radio's future and its greatest challenge."

http://www.edisonresearch.com/home/a...wup_edison.php

Ha! Ha! Eduardo! Music FMs are screwed!

PPM Houston for August:

Teens 12-17 91.6% of the group uses radio
18-24 92%
25-34 97.2%

Considering no radio station in the US programs specifically for teens,
that
is a significant number. In the same market, in 10 years ago, 95.7% of
teens
listened, 97.9% of 18-24 and 97.8% of 25-34's listened.... years before
satellite, iPods, etc.

The erosion in teens is less than a half-percent a year, and ractically
nothing in 25-34.

Yea right - prove it!

I already did. PPM Houston August report.- Hide quoted text -

- Show quoted text -

Is this what passes for "proof" in your circles? Pathetic.

MD2020 is about 20% I think.

--
Telamon
Ventura, California

EDISON MEDIA RESEARCH STUDY ON 12-24 RADIO LISTENING SHOWS SHARP DECREASES IN TSL AND USAGE
 

On Oct 9, 6:24 pm, Telamon
wrote:
In article . com,





Steve wrote:
On Oct 8, 8:06 pm, "David Eduardo" wrote:
"IBOCcrock" wrote in message

ups.com...

On Oct 8, 3:30?pm, "David Eduardo" wrote:
"IBOCcrock" wrote in message

roups.com...

"FOLLOW-UP EDISON MEDIA RESEARCH STUDY ON 12-24 RADIO LISTENING SHOWS
SHARP DECREASES IN TSL AND USAGE"

"A new study by Edison Media Research shows sharp declines in Time
Spent Listening (TSL), Persons Using Radio (PUR) and most importantly
attitudes about radio among the 12-to-24-age group, the listeners who
represent both terrestrial radio's future and its greatest challenge."

http://www.edisonresearch.com/home/a...wup_edison.php

Ha! Ha! Eduardo! Music FMs are screwed!

PPM Houston for August:

Teens 12-17 91.6% of the group uses radio
18-24 92%
25-34 97.2%

Considering no radio station in the US programs specifically for teens,
that
is a significant number. In the same market, in 10 years ago, 95.7% of
teens
listened, 97.9% of 18-24 and 97.8% of 25-34's listened.... years before
satellite, iPods, etc.

The erosion in teens is less than a half-percent a year, and ractically
nothing in 25-34.

Yea right - prove it!

I already did. PPM Houston August report.- Hide quoted text -

- Show quoted text -

Is this what passes for "proof" in your circles? Pathetic.

- MD2020 is about 20% I think.
-
- --
- Telamon
- Ventura, California

"Mad Dog 20/20" is about 18% Alcohol
http://www.bumwine.com/md2020.html
-obtw- "MD" stands for 'Mogen David' for those
who are 'observant' in their choice of gut-rot.
http://www.pitt.edu/~lbrush/drashobs.html

5 Things I Never Knew About Moonshine
http://www.southernbyways.com/5-thin...out-moonshine/