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Old October 8th 07, 07:44 PM posted to rec.radio.shortwave
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Default EDISON MEDIA RESEARCH STUDY ON 12-24 RADIO LISTENING SHOWS SHARP DECREASES IN TSL AND USAGE

"FOLLOW-UP EDISON MEDIA RESEARCH STUDY ON 12-24 RADIO LISTENING SHOWS
SHARP DECREASES IN TSL AND USAGE"

"A new study by Edison Media Research shows sharp declines in Time
Spent Listening (TSL), Persons Using Radio (PUR) and most importantly
attitudes about radio among the 12-to-24-age group, the listeners who
represent both terrestrial radio's future and its greatest challenge."

http://www.edisonresearch.com/home/a...wup_edison.php

Ha! Ha! Eduardo! Music FMs are screwed!

 
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