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"Satellite Radio Is Radio"
"Niche formats -- the ones you'd think attract subscribers who'd be happy to pay for satellite channels -- do poorly. Sometimes very poorly. Sirius Underground Garage has about 45,000 cume listeners. XM's Fungus has 44,000. It might be better to turn the electricity off and save some money. But...the long tail theory applies to satellite radio as it does to popular music. All those little "low rated" channels make up what's called the satellite radio audience... Can you see why radio is on the decline, NPR is defying the delivery system it is on and satellite radio can't seem to get revved up... Forget HD, bickering between terrestrial radio and satellite radio, Wall Street investors and the like (Am I alright? Did I really say forget Wall Street?)." Ha! Ha! Eduardo! HD Radio's niche formats will fail! |
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