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![]() "Telamon" wrote in message ... In article , "David Eduardo" wrote: "Telamon" wrote in message news:telamon_spamshield- No. It's that news/talk is mostly on AM so it is the band being disrupted. I can't make any sense of the approach taken implemented HD on the AM band so I'm grasping for a reason. 1. AM audiences are declining rapidly 2. AM listener age is increasing each year. 3. AM formats like news / talk, when put on FM, increase younger demos almost instantly. I don't see this happening. All three items can be documented, market by market. In the case of AM formats moving to FM, there is an ever increasing number from Charleston, SC, to Tallahassee to Orlando to Panama City to New Orleans to Pittsburgh to Akron to Phoenix and Salt Lake and DC and Detroit and Indianapolis and many other markets. The reason this happens is partly #1 and #2 which force managers of good formats to realize they are on the wrong band with them, and then the evidence of #3 from other markets finishes the analysis. 4. This shows the main reason (as does all kinds of research) for the decline of AM is that it sounds just so bad. HD is an attempt to make it sound better and make it viable again. Problem is HD doesn't sound any better. On my third generation car radio, it sounds much better than analog, and the signal reach is interference free beyond the analog range. |
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