RadioBanter - Eduardo - radio's headed for the shitter!

David Eduardo wrote:

wrote in message
...
On Jan 8, 9:55 pm, "David Eduardo" wrote:
"candy rosa" wrote in message

...

Sign - on San Diego which is owned by one of the major papers out
there -- just started 2 new internet radio stations. They are hoping
this will bring in extra income as their print income is declining.
Thought that was interesting. Apparently, they have invested a lot of
money, man hours and space to pull off these two new stations. I know
one is supposed to be talk and primarily news, but I'm not sure what
format the other one is going with. They have also just hired a
complete staff - with talent, sales and everybody else.

So far, telephone polling has shown no listening. This seems to be like
the usage of 1500 in DC when Bonneville moved the talk and news format
to
FM. They used the Washington Post and its staff, and got no ratings at
all... well, maybe a 0.3.- Hide quoted text -

- Show quoted text -

So, how long did the DC thing last?? Do you think the Sign - on San
Diego thing will bite the dust soon?? That's a huge investment to
have no appreciable return.

They gave it a year, it had no growth, and they nuked it. And it was on a 50
kw AM (a bad 50 kw AM, but it was on air radio), not a web stream.

It's probably either too early or to esoteric or too deep.

Or, it might have been faux Hispanic, just like you, 'Eduardo'.