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I can't stand Sean Hannity at times. But I think he's right on\1
Sean Hannity's warning for music-oriented Radio "Music radio is going to be in trouble." So said radio talker and Fox News host Sean Hannity this week at Arbitron's consultant fly-in. "In five years when every car has an iPod connection and you can listen to anything you want, what is music radio going to do?" I have long argued (and many others have likewise taken up the cause) that what's between the records becomes more, not less, important as our sound-alike competition multiplies and new channels of distribution make their way into home, work, and car - populated by content that is not owned, produced, sold, licensed, or monetized by anyone in the radio industry. Sean is dead right on this point. Within five years we'll see diminishing ratings on sound-alike music- oriented FM's. And radio will enter a new age of non-music programming. Not necessarily talk. But not particularly music. The spoils will go to those who create the experiments now. While it's fine for our industry to reward the successes of those who do the obvious and succeed, shouldn't we also reward those who take the kinds of chances that are necessary for the long-term vitality of radio? The AM radio style of political talk is only one facet of what will fast become a burgeoning trend towards non-music. An aside... |
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