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Look for higher music license fees, Radio
Look for higher music license fees, Radio
From Inside Radio: Months of jockeying became less theoretical and more literal yesterday, as bills were introduced in both the House and Senate to abolish what backers refer to as a "corporate radio loophole" in the royalty statute. If the bills are passed, it could cost radio several billion dollars a year in royalties....The NAB vows to "aggressively oppose" what it calls a "brazen attempt to force America's hometown radio stations to subsidize companies that have profited enormously through the free promotion provided by radio airplay." Spokesman Dennis Wharton says "After decades of Ebenezer Scrooge-like exploitation of countless artists, RIAA and the foreign-owned record labels are singing a new holiday jingle to offset their failing business model." The NAB has been busily building support for what has quickly become its top radio priority. To date it has enlisted the support of 119 House members on a non-binding resolution which says Congress shouldn't impose any new performance fee on local radio. I'm certainly with the NAB on this one. At the same time, the music industry doesn't have a "failing business model," it has an evolving one. And it's evolving in the direction of licensing and direct advertiser support. And like it or not, one of the targets in those licensing cross-hairs is radio. This is exactly right from their perspective. Hey, I warned you guys this would be coming months before it did. Here's what I see as the eventual outcome of all this: 1. Radio stations will have to pay more to license their music. Not as much as RIAA wants, but not as little as we're paying now. The fight will eventually end in a compromise. You watch and see. 2. This - and competition from the rising alternatives to radio - will push more and more stations into non-music formats, creating a renaissance (if you will) of non-music content. Not just "talk," but more than "talk." And different from "music." This will create a defensible island for radio, because we would be investing in content which is proprietary. 3. But there's a problem: What is this content? Who creates it? Who delivers it? Who supports both the creators and deliverers - and who pays for them? Who cares about investment when business is bad? Who are the champions of radio's future, given that so many of our leaders are more interested in championing our past? Where are the content kings of tomorrow? 4. If that renaissance occurs and we invest in our future, that future can be bright. If it does not and we don't... Well, I hope your company has packed a corporate radio Golden Parachute for you. But don't count on it. An aside...I think the NAB could gain more sympathy and better results by arguing effectively and fairly rather than referring to their nemesis as "Ebenezer Scrooge." When you're as powerful as the NAB and the industry it represents, legislators are unlikely to be impressed by what appears to be a name-calling dispute between Scrooge and Jacob Marley. http://www.hear2.com/2007/12/look-fo....html#comments Ha! Ha! Eduardo! The music FMs are screwed - AM news/talk/sports is radio's last bastion! HD Radio is ****ed! |
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Look for higher music license fees, Radio
On Dec 19, 5:57�pm, msg wrote:
IBOCcrock wrote: Look for higher music license fees, Radio From Inside Radio: snip Would you please employ Usenet quoting conventions when quoting material and also provide proper attributions; I have been unable to determine what material is original to yourself and what is lifted from other sources in many of your posts; often the only clue is the change to profanity in lines authored by yourself. Most newsreader clients include a "paste as quotation" menu item that would serve nicely. A few weeks back you posted some material that made it appear that you were the radio engineer giving and interview that was actually lifted from an article that I later located through web searches; your post did not include any attribution nor did it use conventional quoting methods to make the distinction. Your message would be better received with basic concern for 'netiquette'. Michael If you can't figure out from the link, the originator of this material, then get a life... |
#3
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Look for higher music license fees, Radio
"IBOCcrock" wrote in message ... If you can't figure out from the link, the originator of this material, then get a life... While he is at it, maybe he can pick one up for you that is capable of doing something beyond posting convoluted drivel out of context to "prove" your invalid assumptions. |
#4
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Look for higher music license fees, Radio
On Dec 19, 9:26�pm, "David Eduardo" wrote:
"IBOCcrock" wrote in message ... If you can't figure out from the link, the originator of this material, then get a life... While he is at it, maybe he can pick one up for you that is capable of doing something beyond posting convoluted drivel out of context to "prove" your invalid assumptions. I'll have to email your response around - looks like you are finally getting angry. |
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