On Jan 7, 4:53*pm, "David Eduardo" wrote:
"Steve" wrote in message

...

You mean business, don't you? You appear to be a businessman who has
nothing but disdain for radio.

Radio, except for government run facilities, is a business.

Again you are incorrect. Radio can be a business, but it need not be
so. There is a transceiver sitting on my desk. I have never attempted
to earn money with it.

Even private
sector non-commercial stations, like HCJB, are businesses with budgets and
systems intended to make them run efficiently.

Most people who read this group are probably already aware that non-
commercial stations exist and have budgets.



Most broadcasters know that they can not have a successful business without
listeners.

And most of them know that they can't have listeners without
interesting programming. And most of them know that they can't
broadcast interesting programs when they're drowing in interference
from the station down the road.

So I have considerable respect for the listener and spend most of
my time finding out at the street level what they want from radio stations
in their market.


Interesting ellipsis. What you meant to say was "I have considerable
respect for the listener (who happens to share my misconceptions and
biases)..."


MW and FM stations' markets are, today, the metropolitan
area where they operate, not someplace far away... so for such cases,
"listener" is synonymous with "local listener."


This is a nice statement of the problem. Here's hoping we find a
workable solution.


Having lived and worked many decades ago in a nation where, at one time,
domestic SW was the only "local" radio for a significant part of the
population, I can still remember when SW might have fit a commercial
station's business model. Today, in most places, it does not. Any disdain I
feel is for those who think that yesterday's radio is relevant today.

Except of course for your disdain for those who aim to make radio
better, more relevant and better able to meet the needs of listeners.