On Jan 7, 5:18*pm, "David Eduardo" wrote:
"Steve" wrote in message

...
On Jan 7, 4:53 pm, "David Eduardo" wrote:

"Steve" wrote in message

...

You mean business, don't you? You appear to be a businessman who has
nothing but disdain for radio.

Radio, except for government run facilities, is a business.
Again you are incorrect. Radio can be a business, but it need not be
so. There is a transceiver sitting on my desk. I have never attempted
to earn money with it.

You are being obtuse. We are talking about MW and FM broadcast stations and
such, not point to point communications devices.

If that's what you're talking about, you should choose your words more
carefully.


Specifically, stations between 530 AM and 1700 AM and 88 and 108 MHZ in this
Hemisphere, not CB transcievers.

Even private
sector non-commercial stations, like HCJB, are businesses with budgets and
systems intended to make them run efficiently.

Most people who read this group are probably already aware that non-
commercial stations exist and have budgets.

Then they are aware that radio broadcasting is a business, whether for
profit or not, with the possible exception of state run facilities, which
are a totally different animal.

Nope. They are aware of that, too.


Most broadcasters know that they can not have a successful business
without
listeners.

And most of them know that they can't have listeners without
interesting programming. And most of them know that they can't
broadcast interesting programs when they're drowing in interference
from the station down the road.

Local stations in their local service areas are not being drowned by
interference in the US.

Yes, they are. You obviously don't spend much time listening to the
radio.


So I have considerable respect for the listener and spend most of

my time finding out at the street level what they want from radio stations
in their market.

Interesting ellipsis. What you meant to say was "I have considerable
respect for the listener (who happens to share my misconceptions and
biases)..."

Actually, my opinions and actions are based almost totally on listener
input.

Garbage in, garbage out....


MW and FM stations' markets are, today, the metropolitan
area where they operate, not someplace far away... so for such cases,
"listener" is synonymous with "local listener."

This is a nice statement of the problem. Here's hoping we find a
workable solution.

Since there is no problem, no solution is needed.


If there is no problem, why are you talking about one?


Having lived and worked many decades ago in a nation where, at one time,
domestic SW was the only "local" radio for a significant part of the
population, I can still remember when SW might have fit a commercial
station's business model. Today, in most places, it does not. Any disdain
I
feel is for those who think that yesterday's radio is relevant today.

Except of course for your disdain for those who aim to make radio
better, more relevant and better able to meet the needs of listeners.

When you have talked with about 10,000 listeners a year, get back to me on
this.

I'll get back to you when I see some evidence of your actually having
listened to the radio once or twice.

Most people who claim to be making radio "better" really want to make
radio better for their individual tastes or opinions. The rest of us who
work with real and successful radio stations don't look at "better" and
"worse" but at what the listener wants today.

People like you don't, and perhaps can't, look beyond the blinders you
wear. Five years from now you'll probably still be a luddite, but
others will read your posts and feel embarrassed for you.