In article ,
"David Eduardo" wrote:

"Telamon" wrote in message
news:telamon_spamshield-
They are not strong enough based on the field strength and the
criteria that millions of diarykeepers for the ratings have shown us.
It does not matter what you think. What matters is whether local
listeners use those signals, and they do not.

The way I look at it is that is does not matter what you think. Your
data or thinking is flawed.

The data is not flawed. In fact, a number of reserchers as well as Arbitron
itself have done studies to determine the concentration of listenership in
areas of different signal strenght. I participated with Arbitron and
DataWorld in an overlay study of singnal contours vs. diary returns with
follow up personal contact with diarykeepers to determine the ascription of
listening entries in areas of a market served by many overlapping
simulcasts. The premise of 95% of listening in the 64 dbu FM countour and in
the 10 mV/m for AM was confirmed, and is the standard for that market which
has over a dozen simulcast operations in it.

I understand the theory as its pretty straight forward and simple.

So you have a plausible theory and some empirical data that appears to
validate it but something has gone wrong. Might be a problem with the
data collection process.


There is considerable workplace listening to LA stations by commuters
who live in Ventura county and work closer to the LA stations. The
fact that they listen where the signal is stronger and not where it
is not pretty conclusively shows that what you consider a "strong"
signal is not.

Yeah, I live and work in Ventura and I listen to those LA stations so I
know and you continue to speculate. I don't listen in the workplace
because it is not appropriate. I do listen at home in the car and in
parks with a portable radio.

You are one of very few. In fact, ZIP code and diary analysis shows that
listening to LA stations by residents of Ventura County occurs either while
working in LA County or in areas where signal intensities are adequate. For
AM, that mostly means within a mile or two of the coast; farther inland
there is nearly no listening save to KFI.

So I live in an area that is anomalous to what might be described as a
general rule.

--
Telamon
Ventura, California

"Telamon" wrote in message
...

So I live in an area that is anomalous to what might be described as a
general rule.


No, the anomaly is in the way you listen to radio.

On Jan 9, 9:28*pm, "David Eduardo" wrote:
"Telamon" wrote in message

....



So I live in an area that is anomalous to what might be described as a
general rule.

No, the anomaly is in the way you listen to radio.

At least he listens. You should try it sometime.