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On Jan 8, 11:11 am, "David Eduardo" wrote:
"D Peter Maus" wrote in ... If this signals a resetting of priorities...there may be some hope. And a realization that, for those of us who still believe in shortwave, profit is not the Only Thing. Then, again, the brain surgeons in the corner offices at Radio are not known for 'getting it.' I don't need to mention any names. From AllAccess.com Clear Channel Buy-Out Doubts Keep Growing Deal Still Likely, But Doubts Are Growing The root cause for these doubts has nothing to do with radio. It has to do with the mortgage and banking and housing crisis, which has made credit tighter as well as impacting the investment bankers who are part of the radio deals who also may have exposure to mortgage related issues. This same situation affects auto parts companies, biomeds, Internet companies, etc. It's a credit issue, not a radio one.- Hide quoted text - - Show quoted text - Hey, Eduardo - is your little research staff laughing, now? That is, if they haven't been laid-off, yet. I hope that your retirement isn't in a company-sponsored pension plan - it will get raided by Univision, once it really starts to tank. How does it feel to be in a decline industry? No wonder, the HD Alliance is throwing terrestrial radio under-the bus, in their new joke of a marketing campaign: "HD Radio's New Campaign" "In a sort of snarky approach, the campaign features a humanized radio talking to his owner about why HD Radio product is so attractive and not worth the bother. But in the process, traditional radio is repositioned as old-fashioned, repetitive, and lame... You have to hear these commercials a few times before you really get a basic understanding of what they're trying to accomplish, while they throw AM/FM Radio under the bus." http://jacobsmedia.typepad.com/jacob...ios-new-1.html "GSD&M Preps $200 Mil.+ HD Radio Push" "GSD&M has already begun producing work. The ads feature the voice of cartoon character SpongeBob (actor Tom Kenny) as a conventional car radio calling its owner and leaving messages as if it's a jilted lover. 'You know, I could totally pick up those new extra HD stations if I hit the gym,' the radio says in desperation. 'Is that what you're into now? Huh? Call me!'" http://www.adweek.com/aw/national/ar..._id=1003691980 "Radio: You don't want HD Radio's Bilk-o in your foxhole." "How would you like it if one you believed to be a business partner did an about face and supported the very thing your industry is fighting against? Memo to terrestrial radio: iBiquity and the HD Radio Alliance just double-crossed you." http://gormanmediablog.blogspot.com/...bilk-o-in.html You work in such a proud industry, Eduardo! |
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