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Old February 11th 08, 11:58 PM posted to rec.radio.shortwave
RHF RHF is offline
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Default I B OC'Deed and Half Crocked - U B Tagged !

On Feb 11, 12:43*pm, IBOCcrock wrote:
Who needs "Tagging" for HD radio?

No "HD tagging" required. No HD radios required, in fact. Why buy a
new radio in order to tag your songs when you can do it on an iPod
right now?

Just point your iPod here.

It's not exactly effortless, but it works great. Brilliant!

From there they can stream a station, access podcasts and look up the
last five songs played. They can buy one of those tracks from Apple's
music store, iTunes, or get a whole CD album from the online retailer
Amazon. GCap gets a cut of those retail revenues.
The service still has glitches, including the fact that wireless
broadband delivery makes it hard to listen to radio on the move.
Accessing iTunes or Amazon to buy music also stops the radio stream,
something GCap's technology team hopes to iron out.

And what's ahead?

GCap also hopes to develop the iPod service so listeners can tag, or
bookmark, news items, interviews and promotions they hear and then
return to them when they have more time. For example, they could
bookmark a promotion for free tissues, said Pembrooke, and when they
re-visit the item the pack of tissues is automatically sent.
As well as developing "enhanced ads", GCap wants to make its stations
available on other new devices coming onto the market.

The main difference between what these guys are doing and what we're
focused on in the US is this:

In the US we are obsessed with making HD radio work. While GCap is
evidently obsessed with making their brands work, wherever listeners
can and will experience them.

Woe unto you if the technology is more important than the brands which
that technology will carry.

http://www.hear2.com/2008/02/who-nee....html#comments


- SUCKA!

I B OC'Deed and Half Crocked : "SUCKA !"

spoken like a true 'lollypop' ~ RHF
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