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Old March 13th 08, 05:14 PM posted to rec.radio.shortwave
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First recorded activity by RadioBanter: Mar 2008
Posts: 40
Default The Bottom Line & Radio's Future

I've survived 18 years of radio. Went through consolidation years too. Buddy
hold onto your shorts because change is coming to radio, again! The industry
will find ways to survive what's on the horizon as long as ownership can
still make money selling ads you'll have free over the air radio. If you
enjoy 10 or more commercials back to back and same old same old programming
more power to you man. I urge you to shop their advertisers and tell
retailers you heard their ads on the radio. And when Arbitron comes knocking
agree to participate in their radio surveys for $2.00. You can't just
listen. If you do the above you'll save radio. Frankly, most people just
don't care. Survey response has also been trending down, because people
don't have time.

Arbitron survey response trending down.

Revenues flat and trending down.

listenership trending down.

Sales of Iboc receivers "radio's future" DOA compared to sales Ipods and
other gadgets.
 
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