Here's what radio insiders are thinking.

In the past, national shows have been the exception in radio, rather than
the rule.
They’re about to be the rule.
I predict that half of America’s morning drive jocks will soon be replaced
by 10 or 12 syndicated morning shows beamed in from somewhere else. This
will happen in other dayparts as well.
Frankly, I’m in favor of it.
Wait! I hear the voices of broadcasters clamoring, “But radio is local. Our
listeners want local. Syndication is anti-radio.”
I respond, "Listen to the people of your town. Are they saying, 'We don’t
want Desperate Housewives, Grey’s Anatomy, American Idol, and Lost! We want
the local TV shows?'”
"Are they saying, 'We don’t want Spiderman, Pirates of the Caribbean, and
Lord of the Rings in our theaters! We want the local movies?'”
"Are they saying, 'We don’t want Rush Limbaugh and Howard Stern, we want a
local political pundit and a local shock jock?'”
Ten years ago, radio’s consolidators cut costs by cutting the fat. Then,
when pressured for more profits, they did the only thing they knew to do;
they cut deeper, but this time into muscle. Radio was crippled. Occasionally
they cut arteries and radio stations began dying. Wall Street prices dropped
cold and hard, icy hail on a barren landscape.
There were plenty of heroic efforts in the emergency room. Not all radio
group heads were selfish. Not all were shortsighted and stupid. I’ve watched
from the sidelines as good men and women did the best they could under
impossible circumstances.

Now radio is going private again. Deconsolidation has begun. The age of
syndication is upon us.

Don’t be afraid of it.
Frankly I'm afraid of it..
What do does this group think Mcmorning radio..

http://www.mondaymorningmemo.com/?Sh...mo&MemoID=1748