IBOC obsolete out of the box.
 

On Oct 1, 9:40*pm, "A Browne" wrote:
"Pocket-Radio" wrote in message

...

IBOC is the answer to the question that nobody was asking, except for
a few misinformed radio suits.

The question is: *"How do we make more music formats and choices available
for free?"

"How do we make AM stations sound better?"

ANSWER: *IBOC

Persons 12-34 have unplugged from radio, choosing to spend their media

time with ipods, cell phones G4 networks and the net. The 12-34’s have
gone so far to building their own content off the web and sharing
between friends.

Then radio better give them some more choices. *ANSWER: *IBOC

CD’s, ipods, cell phones and memory sticks, laptops
and desktops are their playback devices. And more new devices are just
around the corner!

So, radio better start offerring something different!

ANSWER: *IBOC

The current generation of listeners tuned to radio grew up with AM/FM,

and thus far have been slow to adopt IBOC.

Who said it had to be an overnight hit? *FM Wasn't. *Stereo wan't.

Sales of receivers have

been slow

So what? *Sales of ALL recievers has been slow.

While you'll see new receivers at Best Buy, you'll

also see recievers on the closeout racks of similar retailers.

You'll see AM/FM radio's at closeout too. *Radio's aren't selling...PERIOD.

Yes a small percentage of markets like Boston have stepped out of

their comfort zone to introduce formats, like the Irish Channel. Will
the Irish Channel, playing 24/7 Irish hits deliver ratings?

Who says it has to be a ratings hit? *It doesn't. *It's an ancillary service
that offers added value and choices. (Like a stations web page)

So far

IBOC isn’t on anyone ratings radar.

It doesn't have to be on anyone's radar.

And In my opinion (problem) too

many IBOC stations have chosen to be jukebox formats that we currently
have.

More uninformed dribble.

Stations are playing just music to attract listeners and it’s

not working!

Question: *In research, what is the number one reason people use a radio?

Answer: Music.

Question: *Whats the reason people turn away froma *station?

Answer: *They don't play songs I like.

Answer to both questions: *IBOC

Satellite radio has stepped up to the plate with big time talent,

content and fresh programming ideas. IBOC broadcasters are
experimenting with their jukeboxes.

Satelite radio is almost bankrupt. *They haven't posted a profit yet. *They
have less that .01% of radio listeners.

There stock is about $1 a share.

Radio isn't going to make the same mistakes of spending themselves out of
business.

No ratings equals no money! No money equals no attention. The build it

and they will come thinking hasn’t worked.

Gee, why did they build all those FM stations in the 50's when no one had
any FM radios?

Waiting 10 years is

suicidal thinking,If HD is going to happen it needs to happen soon. ""

WHo says? *Is there a finish line?

What if FM broadcasters used the same defeatest attitude after a couple of
years? *They would have all been off the air by 1962.

I seem to remember a lot of those early FM stations were
simulcasts.....automated....jukeboxes. * *So your logic makes no sense.

IBOC is here to stay. *It's not going anywhere.

Broadcasters like the added functionality.

Comparing the early days of FM to now, has a nice ring, but the media
landscape has changed dramatically since then. Because of the
internet, CD quality, free music is everyplace. Even, flat screen TV
manufactures are going include internet protocols in the sets. But the
two biggest changes are mass media killers.

Within the next 10 years, wireless internet networks like 4G, Wimax,
and wifi will be everyplace and as common as cell phones are today.
And competition will drive prices down. Second, the way people listen
to music has also changed. The days of someone else choosing your play
list are dying. Technology answers the needs of listeners and music
lovers in ways that IBOC cannot. IBOC is traditional radio that sounds
better, and traditional radio is dying slowly.

Last.fm, Pandora, and Accuradio.com are examples ‘listener controlled
radio” and the future, considering the impact of wireless will have on
users.

Radio supporters say “people will always listen to radio” They will,
but the amount of listeners to radio will shrink. People still listen
to albums, but it’s a small niche compared to usage of MP3’s, CD’s,
memory sticks and so on..

The Box that sits on your desk that’s been the driving force to all
the changes we’ve seen is going to shrink to the size of many portable
radio’s today. Maybe even smaller.

IBOC is a short term stopgap to what’s next, broadcasters would be
wiser to focus on internet strategies and addressing the needs of
listeners who live in a technological advanced society. Top down
programming is dead, technology has given listeners
the tools to control what they hear, and what they want, on their
time.

For IBOC to survive it requires addressable receivers. But with a
wireless internet connection why bother. .

A listener attended one our music testing sessions. This person, who
was about 30 years old wrote. “listening to radio is like listening to
your friends Ipod with Commercials”

IBOC obsolete out of the box.

IBOC obsolete out of the box.
 

Comparing the early days of FM to now, has a nice ring, but the media
landscape has changed dramatically since then.
Within the next 10 years, wireless internet networks like 4G, Wimax,
and wifi will be everyplace and as common as cell phones are today.


Thats great. Radio will use that technology too.

The days of someone else choosing your play
list are dying.

That is if you see the role of radio to only "pick a playlist".

Radio serves a much larger role.

IBOC obsolete out of the box.
 

"A Browne" wrote in message
...


Comparing the early days of FM to now, has a nice ring, but the media
landscape has changed dramatically since then.
Within the next 10 years, wireless internet networks like 4G, Wimax,
and wifi will be everyplace and as common as cell phones are today.


Thats great. Radio will use that technology too.

The days of someone else choosing your play
list are dying.

That is if you see the role of radio to only "pick a playlist".

Radio serves a much larger role.

Pray tell, what is that larger role?

True, radio used to have a larger role than just 'entertainment', but that
role has largely been abrogated in these days of large corporate ownership
and downsizing of stations.

Almost no stations carry any form of local, or even network, news anymore.
This is not counting the so-called 'newstalk' stations, which are not
generally actual news outlets, but merely Jerry Springer type entertainment.

Even the few that have news do not have much, if any, local interaction such
as used to be common 20 years ago. If they have any such interaction, it
usually takes the form of flashy promotional events that serve primarily to
make more money for the station.

As has been said before, radio now is basically a jukebox with commercials,
and someone else is picking the records in the jukebox. Worse still, so
many stations are just satellites of a single studio that feeds programming
to various stations (how many hundreds of stations carry the various
Superaudio satellite feeds? How many carry Coast to Coast AM?)

IBOC obsolete out of the box.
 

"Brenda Ann" wrote in message
...

"A Browne" wrote in message
...


Comparing the early days of FM to now, has a nice ring, but the media
landscape has changed dramatically since then.
Within the next 10 years, wireless internet networks like 4G, Wimax,
and wifi will be everyplace and as common as cell phones are today.


Thats great. Radio will use that technology too.

The days of someone else choosing your play
list are dying.

That is if you see the role of radio to only "pick a playlist".

Radio serves a much larger role.

Pray tell, what is that larger role?

Radio, while indeed cutting back, adds the human element. Local
information, local personalities, local commercials on where to buy "back to
school" clothes, local concert information, local weather, traffic, news and
discussion of local issues. local candidates and Election information.

These are all things that one does not get from an Ipod or when burning your
own CD's.

Almost no stations carry any form of local, or even network, news anymore.

This is wrong. Almost ALL station carry some form of local news...even if
it is limited.

As has been said before, radio now is basically a jukebox with
commercials, and someone else is picking the records in the jukebox.

Sorry, that's wrong again.

Worse still, so many stations are just satellites of a single studio that
feeds programming to various stations

Ummmm...where is it you live that this is the only radio you have?

Frostbite Falls, Minnesota?

IBOC obsolete out of the box.
 

"A Browne" wrote in message
...

Worse still, so many stations are just satellites of a single studio that
feeds programming to various stations

Ummmm...where is it you live that this is the only radio you have?

Frostbite Falls, Minnesota?



Show of hands, please...

Who recognizes these DJ's from your "local" oldies station?

Ron Foster
Larry King
Lou Warren
Dave Michaels

IBOC obsolete out of the box.
 

"Brenda Ann" wrote in message
...

"A Browne" wrote in message
...

Worse still, so many stations are just satellites of a single studio
that feeds programming to various stations

Ummmm...where is it you live that this is the only radio you have?

Frostbite Falls, Minnesota?



Show of hands, please...

Who recognizes these DJ's from your "local" oldies station?

Ron Foster
Larry King
Lou Warren
Dave Michaels

Never heard of any of them.

Show of hands...how many people are from Frostbite Falls?

Your idea of radio apparently is shaded by your rural life.

IBOC obsolete out of the box.
 

On Oct 2, 9:49*pm, "A Browne" wrote:
"Brenda Ann" wrote in message

...

"A Browne" wrote in message
...



Radio serves a much larger role.

Pray tell, what is that larger role?

Radio, while indeed cutting back, adds the human element. *Local
information, local personalities,

Uh? cutting back means cutting real live human people from the pay
roll who provide the local content, news and weather.

I think some stations do a great job with news and local content and
still make money.
While many provide just the bare essentials and sound more like
syndicated repeaters of Rush and Sean, while reaping rewards of cheap
content and profits. And radio isn’t grooming it’s next generation of
stars either. It’s killing them off!

You’ll see more traditional talk news properties on Am moving to
Fm

For anyone left in radio today who think, “ ipods don’t provided news
and content”
simply aren’t seeing the big picture! ipods, zunes, cell phones and
everything frigging thing else will come configured to communicate
with 4G networks, Wimax & Wifi. Wireless high speed networks. And some
devices already can! Auto Manufactures will make access to these
networks as standard equipment.

What’s left for radio is local content, & content worth listening too.
Playing the same hits over and over simply won’t due in a world
wireless and plugged into the world wide web.
Plus the next generation, radio’s future gets this stuff! These young
tikes have been raised on a key boards, cell phones and ipods. And
most can’t even tell you what AM Radio is.

Anyone left in radio today can’t think clearly enough to interpret
facts.
They’re carrying too much baggage to be able to accurately do that.
Many executives have been at their current position too long and are
essentially burned-out. This makes their opinions unreliable. That’s
what’s wrong with many radio people. They’ve been drinking the Kool-
Aid for so long that their brains are dead, drowned on the punch!

The NAB is out of touch and serves their own agenda!

The only hope is stations go dark and real operators come in with
fresh new ideas!

IBOC obsolete out of the box.
 

"Pocket-Radio" wrote in message
...
On Oct 2, 9:49 pm, "A Browne" wrote:
"Brenda Ann" wrote in message

...

"A Browne" wrote in message
...



Radio serves a much larger role.

Pray tell, what is that larger role?

Radio, while indeed cutting back, adds the human element. Local
information, local personalities,

Uh? cutting back means cutting real live human people from the pay
roll who provide the local content, news and weather.

Cutting back does not mean "cutting out".

Radio knows that the human element is what distinguishes it from XM,
internet streaming and Ipods.

BTW...speaking of "jukeboxes", have you heard most of the XM/Sirius
channels?

For anyone left in radio today who think, “ ipods don’t provided news
and content” simply aren’t seeing the big picture! ipods, zunes, cell
phones and
everything frigging thing else will come configured to communicate
with 4G networks

And radio will utilize those technologies as well!

Wimax & Wifi. Wireless high speed networks. And some
devices already can! Auto Manufactures will make access to these
networks as standard equipment.

And they'll listen to radio this way too.

What’s left for radio is local content, & content worth listening too.
Playing the same hits over and over simply won’t due in a world
wireless and plugged into the world wide web.

You claim that "local content" is key, and "playing the same songs over and
over again" is killing radio.

Then you proclaim that streaming, Ipods and Zunes, Wifi, and Wimax are the
answers....most of which have NO local content....and play the same songs
ove and over again. (BTW...the Same songs over and over again are OK, as
long as they are the the songs that you like!)

And
most can’t even tell you what AM Radio is.

No one should expect them to know AM...there's nothing for them there. No
one expects 18 year olds to listen to AM.....except for maybe sports or a
ball game.

Anyone left in radio today can’t think clearly enough to interpret
facts.

yes, only little "pcoket-radip" understands all the facts clearly....

The only hope is stations go dark and real operators come in with
fresh new ideas!

When 95% of all citizenry listens to the radio in a given week....they are
not going to go "dark".

IBOC obsolete out of the box.
 

Radio, while indeed cutting back, adds the human element. Local
information, local personalities, local commercials on where to buy "back
to
school" clothes, local concert information, local weather, traffic, news
and
discussion of local issues. local candidates and Election information.


OK, but it takes a large number of listeners to generate the revenue to
pay
those people. If the total number of listeners in a market remain the
same,
how many of the new HD channels can be fully staffed?

Like you said previously, FM started out with simulcats, automation and some
network programming.

HD channels are starting out by adding additional music formats to
markets....formats that could not survive on the dial otherwise. Time will
allow them to grow. Expecially if cars start coming with HD stock.

Many markets have lost their Classical outlet....some have lost their Jazz
formats in recent years.

HD has made these formats available in markets (for free)....

IBOC obsolete out of the box.
 

Total radio listening to AM/FM radio isn’t growing it’s shrinking!
The 12-34’s have unplugged from radio, and the growing older boomer
generation is dying.

And if radio is going to stem this tide....they need to offer listeners more
choices.

Thats what HD does.