"Revenue Falls 20 Percent In November"

NEW YORK -- December 22, 2008: November showed the worst revenue
numbers in a long, down year, the RAB reports: Radio revenue was off
by 20 percent compared to November 2007.

Local fell 21 percent last month, with national off 24 percent, with
local and national combining for a 22 percent decline. Off-air
revenue, which has risen most months this year, crept up again in
November, rising 1 percent.

The November dropoff follows reports that grand-total revenue was down
10 percent in October and 8 percent in September.

The RAB bases its local and national figures on about 100 markets as
reported by Miller Kaplan Arase & Co.

http://www.radioink.com/HeadlineEntr...&pt=todaysnews

Eduardo - can you spin this in a positive way for HD Radio?

On Dec 23, 6:33 pm, PocketRadio wrote:
"Revenue Falls 20 Percent In November"

NEW YORK -- December 22, 2008: November showed the worst revenue
numbers in a long, down year, the RAB reports: Radio revenue was off
by 20 percent compared to November 2007.

Local fell 21 percent last month, with national off 24 percent, with
local and national combining for a 22 percent decline. Off-air
revenue, which has risen most months this year, crept up again in
November, rising 1 percent.

The November dropoff follows reports that grand-total revenue was down
10 percent in October and 8 percent in September.

The RAB bases its local and national figures on about 100 markets as
reported by Miller Kaplan Arase & Co.

http://www.radioink.com/HeadlineEntr...&pt=todaysnews

Eduardo - can you spin this in a positive way for HD Radio?

On Dec 23, 6:33 pm, PocketRadio wrote:
"Revenue Falls 20 Percent In November"

NEW YORK -- December 22, 2008: November showed the worst revenue
numbers in a long, down year, the RAB reports: Radio revenue was off
by 20 percent compared to November 2007.

Local fell 21 percent last month, with national off 24 percent, with
local and national combining for a 22 percent decline. Off-air
revenue, which has risen most months this year, crept up again in
November, rising 1 percent.

The November dropoff follows reports that grand-total revenue was down
10 percent in October and 8 percent in September.

The RAB bases its local and national figures on about 100 markets as
reported by Miller Kaplan Arase & Co.

http://www.radioink.com/HeadlineEntr...&pt=todaysnews

Eduardo - can you spin this in a positive way for HD Radio?

So what? TV station revenue is down. Auto companies revenue is
down. The whole economy is down. With businesses going under every
day, you should expect this to happen with radio advertising. No
surprise here. When the economy recovers, so will the advertising
income. That's not to say that radio advertising income will ever be
what it was a few years ago, but it will recover somewhat with the
economy recovery. So the stats for November are really worthless as
an argument against radio or HD radio.

On Dec 23, 11:29 pm, wrote:
On Dec 23, 6:33 pm, PocketRadio wrote:



"Revenue Falls 20 Percent In November"

NEW YORK -- December 22, 2008: November showed the worst revenue
numbers in a long, down year, the RAB reports: Radio revenue was off
by 20 percent compared to November 2007.

Local fell 21 percent last month, with national off 24 percent, with
local and national combining for a 22 percent decline. Off-air
revenue, which has risen most months this year, crept up again in
November, rising 1 percent.

The November dropoff follows reports that grand-total revenue was down
10 percent in October and 8 percent in September.

The RAB bases its local and national figures on about 100 markets as
reported by Miller Kaplan Arase & Co.

http://www.radioink.com/HeadlineEntr...&pt=todaysnews

Eduardo - can you spin this in a positive way for HD Radio?

So what? TV station revenue is down. Auto companies revenue is
down. The whole economy is down. With businesses going under every
day, you should expect this to happen with radio advertising. No
surprise here. When the economy recovers, so will the advertising
income. That's not to say that radio advertising income will ever be
what it was a few years ago, but it will recover somewhat with the
economy recovery. So the stats for November are really worthless as
an argument against radio or HD radio.

The point is - radio is so strapped that a 20% drop puts pressure on
an already stressed industry. Radio is just trying to keep its head
above water. In that sense 20% IS significant. Isn't that right
Eduardo.

wrote in message
...
On Dec 23, 6:33 pm, PocketRadio wrote:
"Revenue Falls 20 Percent In November"

NEW YORK -- December 22, 2008: November showed the worst revenue
numbers in a long, down year, the RAB reports: Radio revenue was off
by 20 percent compared to November 2007.

Local fell 21 percent last month, with national off 24 percent, with
local and national combining for a 22 percent decline. Off-air
revenue, which has risen most months this year, crept up again in
November, rising 1 percent.

The November dropoff follows reports that grand-total revenue was down
10 percent in October and 8 percent in September.

The RAB bases its local and national figures on about 100 markets as
reported by Miller Kaplan Arase & Co.

http://www.radioink.com/HeadlineEntr...&pt=todaysnews

Eduardo - can you spin this in a positive way for HD Radio?


It has nothing to do with HD radio.

However, as I said, any expense item that can be cut right now will be, just
as it is at General Electric or Johnson & Johnson... and that means HD,
streaming, websites, overnight jocks, vans, promotion, travel and anything
else "shrinkable."

David Eduardo wrote:

wrote in message
...
On Dec 23, 6:33 pm, PocketRadio wrote:
"Revenue Falls 20 Percent In November"

NEW YORK -- December 22, 2008: November showed the worst revenue
numbers in a long, down year, the RAB reports: Radio revenue was off
by 20 percent compared to November 2007.

Local fell 21 percent last month, with national off 24 percent, with
local and national combining for a 22 percent decline. Off-air
revenue, which has risen most months this year, crept up again in
November, rising 1 percent.

The November dropoff follows reports that grand-total revenue was down
10 percent in October and 8 percent in September.

The RAB bases its local and national figures on about 100 markets as
reported by Miller Kaplan Arase & Co.

http://www.radioink.com/HeadlineEntr...&pt=todaysnews

Eduardo - can you spin this in a positive way for HD Radio?


It has nothing to do with HD radio.

However, as I said, any expense item that can be cut right now will be, just
as it is at General Electric or Johnson & Johnson... and that means HD,
streaming, websites, overnight jocks, vans, promotion, travel and anything
else "shrinkable."

Your job...

On Dec 23, 9:51*pm, wrote:
On Dec 23, 11:29 pm, wrote:



On Dec 23, 6:33 pm, PocketRadio wrote:

"Revenue Falls 20 Percent In November"

NEW YORK -- December 22, 2008: November showed the worst revenue
numbers in a long, down year, the RAB reports: Radio revenue was off
by 20 percent compared to November 2007.

Local fell 21 percent last month, with national off 24 percent, with
local and national combining for a 22 percent decline. Off-air
revenue, which has risen most months this year, crept up again in
November, rising 1 percent.

The November dropoff follows reports that grand-total revenue was down
10 percent in October and 8 percent in September.

The RAB bases its local and national figures on about 100 markets as
reported by Miller Kaplan Arase & Co.

http://www.radioink.com/HeadlineEntr...&pt=todaysnews

Eduardo - can you spin this in a positive way for HD Radio?

So what? *TV station revenue is down. *Auto companies revenue is
down. *The whole economy is down. *With businesses going under every
day, you should expect this to happen with radio advertising. *No
surprise here. *When the economy recovers, so will the advertising
income. *That's not to say that radio advertising income will ever be
what it was a few years ago, but it will recover somewhat with the
economy recovery. *So the stats for November are really worthless as
an argument against radio or HD radio.

- The point is - radio is so strapped that a 20% drop
- puts pressure on an already stressed industry.
-*Radio is just trying to keep its head above water.
-*In that sense 20% IS significant.
-*Isn't that right Eduardo.

little 'rhb',

So you relish the fact that 20% of Americans may be
Out of Work in the Next Year due to a Recession;
and a possible Depression; as long as it is bad news
for Free Over-the-Air Radio; IBOC and HD-Radio

it boggles the mind ~ RHF

PocketRadio,

So you relish the fact that 20% of Americans may be
Out of Work in the Next Year due to a Recession;
and a possible Depression; as long as it is bad news
for Free Over-the-Air Radio; IBOC and HD-Radio

it boggles the mind ~ RHF

On Dec 23, 11:29�pm, wrote:
On Dec 23, 6:33 pm, PocketRadio wrote:





"Revenue Falls 20 Percent In November"

NEW YORK -- December 22, 2008: November showed the worst revenue
numbers in a long, down year, the RAB reports: Radio revenue was off
by 20 percent compared to November 2007.

Local fell 21 percent last month, with national off 24 percent, with
local and national combining for a 22 percent decline. Off-air
revenue, which has risen most months this year, crept up again in
November, rising 1 percent.

The November dropoff follows reports that grand-total revenue was down
10 percent in October and 8 percent in September.

The RAB bases its local and national figures on about 100 markets as
reported by Miller Kaplan Arase & Co.

http://www.radioink.com/HeadlineEntr...&pt=todaysnews

Eduardo - can you spin this in a positive way for HD Radio?

So what? �TV station revenue is down. �Auto companies revenue is
down. �The whole economy is down. �With businesses going under every
day, you should expect this to happen with radio advertising. �No
surprise here. �When the economy recovers, so will the advertising
income. �That's not to say that radio advertising income will ever be
what it was a few years ago, but it will recover somewhat with the
economy recovery. �So the stats for November are really worthless as
an argument against radio or HD radio.- Hide quoted text -

- Show quoted text -

LMFAO!

On Dec 24, 2:32�am, "David Eduardo" wrote:
wrote in message

...





On Dec 23, 6:33 pm, PocketRadio wrote:
"Revenue Falls 20 Percent In November"

NEW YORK -- December 22, 2008: November showed the worst revenue
numbers in a long, down year, the RAB reports: Radio revenue was off
by 20 percent compared to November 2007.

Local fell 21 percent last month, with national off 24 percent, with
local and national combining for a 22 percent decline. Off-air
revenue, which has risen most months this year, crept up again in
November, rising 1 percent.

The November dropoff follows reports that grand-total revenue was down
10 percent in October and 8 percent in September.

The RAB bases its local and national figures on about 100 markets as
reported by Miller Kaplan Arase & Co.

http://www.radioink.com/HeadlineEntr...&pt=todaysnews

Eduardo - can you spin this in a positive way for HD Radio?

It has nothing to do with HD radio.

However, as I said, any expense item that can be cut right now will be, just
as it is at General Electric or Johnson & Johnson... and that means HD,
streaming, websites, overnight jocks, vans, promotion, travel and anything
else "shrinkable."- Hide quoted text -

- Show quoted text -

Yea, it does - stations won't be able to afford the new transmitters/
antennas, if the 10db power increase is approved for FM-HD.