"Brenda Ann" wrote in message
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"David Eduardo" wrote in message
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Yes it is. While stations are still on the air, and AM in smaller markets
is somewhat viable as is very low cost, low income niche programming
(like farsi in LA), the listening to AM is decreasing every year. For
example, in Houston, it's onloy 12% of all listening, and under age 55,
it's in single digits. Since advertisers essentially never look for
over-55 audiences, and most AM audiences are over 55, the revenue has
been collapsing for a number of years.

Then what needs to happen is that advertisers and station admen need to
take their collective heads out of their collective asses and start paying
attention to the largest segment of the population with the largest amount
of disposable income: The boomers (those over 50! imagine that!).

This has been researched by every company that sells anything of any
importance in the US. The older the consumer, the harder it is to chage
brand and purchasing preferences... to the extent that the cost of the sale
may exceed the profit when talking about 55+. If they can not make money,
they won't go after a segment of the population.

In fact, 18-49 is replacing 25-54 as the prime sales demo... because that is
where the best consumers are.

Radio stations have no influence over the ages agency media departments buy.
Trying to change the target is nearly impossibley. And the agencies have no
say over what they are told to buy by the client, who has likey spent
millions.... hundreds of millions in the case of ones like p&G... to know
who their best potential consumers are.

Go to a liquor store and you will see why beer companies advertise almost
exclusively the 21-39 year old men... they consume 80% of the beer in
America.