"Brenda Ann" wrote in message
...
Saying that 50+ don't pay attention to ads is ludicrous. May have been
more the case in previous generations, but us boomers grew up with radio
and television advertisements, and use that information a lot more than
you seem to think.

Its not that "50+ don't pay attention to ads", it is that 50+ tend to buy
less things than 18 - 50 year olds. When you hit mid 50s/60s, you
*generally* are out of the loop as far as "I must have the latest and
greatest gadget/computer/phone/TV/car/house/furniture/appliances" whatever,
because you get into the mindset of "what I have now works fine and I don't
feel like changing".

At least that is how they are perceived by advertisers, and they do *loads*
of research into this sort of thing.