On Jan 2, 9:08*am, wrote:
Not mine but interesting.

The basic problem with HD Radio is that, no matter how crystal clear
you make radio sound, it’s still radio. Commercial radio, on the
whole, is absolute garbage. Maybe iBiquity needs to come to terms with
that before it starts accusing XM and Sirius of unfair business
tactics.

IBiquity, the main force behind HD Radio, says sales increased some
700 percent last year compared to 2006. That’s what it told the
National Association of Broadcasters at any rate, which is no friend
of the satellite radio companies. Compare that with what it told the
FCC, claiming that that both XM and Sirius have coerced their partners—
car companies and the like—to “discourage proliferation” of HD Radio.

IBuiquity is telling one party last year was great, and telling
another party they’re being screwed by the satrad companies. Well-paid
analysts call that “having your cake and eating it too.”

Again, I have no interest in listening to wild shock jock antics like
dropping bra bombs on top of TV stations while trying to coin funny
catchphrases like “mother hucker” and “brotherman” no matter how high-
quality the signal is.

Radio as we know it is dying. The industry still has their collective
heads in the sand.
While (cume) total listening remains strong, (TSL) time spent
listening continues to trend down. FM radio made the mistake of
becoming jukebox clones, and forgot they were still in the
entertainment business. Wall Street operators cheapened the product
by
eliminating talented people and reducing the ones who remain to
glorified button pushers and voice trackers. Homogenized formats,
endless promos and playing 10 spots in a row hurt radio further. Say
what you want about satradio, but it came to be because enough people
grew tired of commercial radio's trash programming. Adults 35+ still
listen to radio. Adults 12-34 listen to radio when there is nothing
else. Advertisers are demanding accountability, a concept foreign to
most broadcasters. New media is growing in part because it addresses
their accountability needs. Before our recent world wide economic
meltdown, radio revenues have to been flat and trending down for
years. Traditional media dollars are shifting to the Internet.

Steve Jobs built a better jukebox, and like no time in history users
can carry 500 songs in the palm of their hands. Research points to
ipod fatigue and that users grow tired of managing their own
playlist.
While that maybe true for some, for others it’s a small issue. The
research comes from well-funded groups with agendas, where asking the
right questions distorts the results, its not pure. PPM is turning
some well-believed ideals on its head. Radio's loyal audience,
doesn't
exist, radio doesn't have exclusive cumes, listeners aren’t listening
for long time periods.

From station to station, market-to-market radio all sounds the same.
The trends are for more syndicated programming, and AM talk formats
moving to FM where traditional music once ruled.

Free music is everyplace today. Thanks to the Internet, DJ's are
becoming a dying breed because for the first time in history, users
can program their own playlist live, and share it with other
listeners. The concept of top down programming from the PD is old
school.

Growth of HD is slow and offers listeners more of the same jukebox
cloned formats found on FM radio. And in homes, you'll find 8 radios
that listeners are comfortable with how they sound and the various
formats. HD doesn't offer compelling reasons to upgrade.

The next generation has unplugged from radio. Sticking to old school
radio will kill HD. Radio of the future, will include the ability to
store music and capture digital streams. We live in a times-shifted
world where users can control and delete content. Give listeners the
ability to program their own music and content from their HD radio.

Radio's last hope is talent, where original content comes from
writing
and research. Playing music, mass media style is dead, something the
next generation of listeners have no interest in.

The bloodiest battle is taking place on the dashboard. While radio
continues to defend the fortress, radio’s enemy is climbing the
walls.
Expect within the next 5-10 years every dashboard will be Internet
enabled. Either free or paid wireless Internet access will be
commonplace. Radio’s current group of corrupt Wall Street leaders
know
this to be true. And The NAB continues to play their lobbyist games,
wasting resources fighting satradio, which hasn’t worked. The future
won’t stop and technology is going to change how you and I receive
information. Radio lives in a world of denial afraid to make changes,
while clinging onto the past, afraid they’ll loose power and control.