"Nickname unavailable" wrote in message
...
On Jul 12, 12:56 am, "David Eduardo" wrote:

It was always so for the vast majority of decades and stations. Just as
someone at a supermarket determines what products, sizes and varieties of
products to stock... and not stock, someone in each radio station
determines
what songs are played and not played.

today, a playlist from some corporate goon in new york determines
what gets played, and what does not. in my youth, i got to hear lots
of local garage bands get air time, then make it national.
today, that would not happen, its the playlist, and nothing else.

Actually, in most rated markets significant stations do local music research
and determine the playlist based on that local data. Given the hard economic
times, many stations have reduced such costs, but they make themselves
vulnerable to competitors...

It´s precisely the local research that shows that there is no interest in
the generally bad songs by the local bands, so they don't get played.

And just like the supermarket, which uses research, sales tabulations and
such to deteermine desirable procuts, radio does the same thing to decide
on
each song.

you are a kool aid drinker aren't you. many local grocery stores
stock products from small suppliers, with out all of the above goobly
gook.

How many people go to little local grocery stores if they have a choice? The
prices are higher, the assortment is limited, etc. In any case, customers
are going to want their preferred products no matter where they buy. The
bigger markets analyze sales data, and combined with promotional allowances
and such, calculate what will sell and have the most shelf turns and most
profit. They can even analyze how many inches of facing to give and at what
level and the resultant sales.


The idea that there are musicologist-type DJs rummaging through
thousands
of
records is a myth, and in the few cases such exists or has existed, most
have failed.

most have been taken over by corporate america, then came the play
lists.

Not so. Playlists existed back to the time of live bands at local radio
staitons... someone determined the songs the bands would play. And since
recorded music has been a staple of American radio, going back to the
rejection of the AFM rules and Petrillo's policies, stations have
pre-programmed music in almost every instance. In fact, the format concept
that "saved radio" in the early and mid-50's, Top 40, was based entirely
on
the concept of a playlist and zero deviation from it.


yes there has been in the past, except, they were flexible. today,
see if a jockey was to sneak in something not on the playlist, see
what would happen to such jockey. its why independents can no longer
get airtime, but when i was a kid, they did.
you are simply a hard wired free market apologist.


Stations had playlists in the 30's, just as they had lists of the
commercials they had to run, called a log.

yes they did. but the disk jockeys would not get fired if they dared
to play something not on the play list.

Hmm... in the mid 60's, the first person I fired as a PD was a guy who
played one song that was not approved.


at your station. back then, there were 1000's of independently owned
stations. are you telling me that they all operated the same?


And if you worked for Storz or McLendon or Burden or Crowell-Collier or
any
of the big operators of music stations in the 50's and broke format, you
were gone.


but, was there 10 companies or less that own just about all radio
stations in america? not!


nice try, in free market america, you have tons of choices, that are
almost all the same.

And that, in radio, is quite untrue.

i live in a metro area with about 3.5 million people, not only is
radio ****, so is t.v., and both daily papers. prior to 1981, it was
not so.

Probably the stations have adjusted to contemporary taste of the target
audience, which is generally 18-49 or 25-54, and you are either out of the
demographic or have not kept up with current taste.

snicker, infomercials are entertainment, that is how far we have
sunk. you are part of the problem, that is why corporate media is
failing.