"Brenda Ann" wrote in message
...

"David Eduardo" wrote in message
...

And analysis of millions of listener weeks of recorded listening over
nearly a decade shows that there is very little listening outside the 64
dbu of FMs at work or at home, and much of that is because the radios of
the last few decades can't pick up much of anything less than that with
acceptable quality. When I see nearly no exceptions that would validate
your contention, I must conclude that you are imagining things.

How many of those studies were done outside huge metros?

Almost every county in the US is part of some metro. The non-measured
counties are only a couple of percrent of the total US population... and
they are not measured because the ability to get a sample is very hard.

For example, in Washington only Asotin county is not measured, and in Oregon
only Curry and Lake are not in. In some states like Ohio, every county is
measured. In Michigan, only a couple of very sparsely populated UP counties
are not in the sample of some metro, plus tiny Alcona County in NE Michigan.

The studies essentially looked at all diary returns. FM showed 95% of
listening in the 64 dbu for attributable in home and at work listening, no
matter what market... and it comes down to the ability of radios to pick up
acceptably anything less, not desire to listen.

I've lived in towns with their own FM's where the 64 dBu contour didn't
cover the transmitter site parking lot. One example was KLER-FM in
Orofino, ID. Their tower was BELOW average terrain, and they were running
100 watts, and couldn't cover a significant portion of the very small town
they are located in. Since then, they have raised their tower height and
power, but given the terrain, probably don't have a much better coverage.
It may be an exaggeration, but not much of one, to say that some
educational stations wouldn't have a 64 dBu signal if you connected the
meter directly to the transmitter..

And it would not be an exaggeration to say nobody listens, but finding out
if it is because the station has lousy programming or no coverage is a
different and subjective issue.

The 64 of KLER covers less than 9000 people, but it does cover the market...
such as it is.

I've seen plenty of stations with negative HAATs that did marvelously, but
it was due to the height averaging working in their favor.

"David Eduardo" wrote in message
...
How many of those studies were done outside huge metros?

Almost every county in the US is part of some metro. The non-measured
counties are only a couple of percrent of the total US population... and
they are not measured because the ability to get a sample is very hard.


You do realize that 2% of 300 million people is a substantial 6,000,000
people?


I've lived in towns with their own FM's where the 64 dBu contour didn't
cover the transmitter site parking lot. One example was KLER-FM in
Orofino, ID. Their tower was BELOW average terrain, and they were running
100 watts, and couldn't cover a significant portion of the very small
town they are located in. Since then, they have raised their tower height
and power, but given the terrain, probably don't have a much better
coverage. It may be an exaggeration, but not much of one, to say that
some educational stations wouldn't have a 64 dBu signal if you connected
the meter directly to the transmitter..

And it would not be an exaggeration to say nobody listens, but finding out
if it is because the station has lousy programming or no coverage is a
different and subjective issue.

The 64 of KLER covers less than 9000 people, but it does cover the
market... such as it is.


Is that the current stats, or the old ones under the 100 watt signal 300'
HBAT? Gads, that was TERRIBLE.. and their engineering was atrocious... the
stereo balance severely favored the left channel.

"Brenda Ann" wrote in message
...

"David Eduardo" wrote in message
...
How many of those studies were done outside huge metros?

Almost every county in the US is part of some metro. The non-measured
counties are only a couple of percrent of the total US population... and
they are not measured because the ability to get a sample is very hard.


You do realize that 2% of 300 million people is a substantial 6,000,000
people?

And, to save AM from death, a slight reduction in service to them,
particularly since nearly 100% have multiple decent FM signals to listen to,
is a good trade.

And the point, as I have said and as is well documented, is moot. AM loses
more audience every year and the only format that sustains it, other than
brokered and religious and paid ethnic offerings, is rapidly moving to FM.

You did know that Seattle's biggest AM, KIRO, moved its format to FM? It
just left AM to to the static, the noise, the CFLs and computers and jumped
to a band people actually like to listen to.

From: "Brenda Ann"
Subject: The "Progressive" Promised Land
Date: Sunday, July 12, 2009 3:26 AM


"David Eduardo" wrote in message
...
The 64 of KLER covers less than 9000 people, but it does cover the
market... such as it is.


Is that the current stats, or the old ones under the 100 watt signal 300'
HBAT? Gads, that was TERRIBLE.. and their engineering was atrocious... the
stereo balance severely favored the left channel.

That is today. Sounds like someone wanted to get an FM channel and keep it
from anyone else.... the AM covers about three times as many folks.