"Brenda Ann" wrote in message
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"David Eduardo" wrote in message
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How many of those studies were done outside huge metros?

Almost every county in the US is part of some metro. The non-measured
counties are only a couple of percrent of the total US population... and
they are not measured because the ability to get a sample is very hard.


You do realize that 2% of 300 million people is a substantial 6,000,000
people?

And, to save AM from death, a slight reduction in service to them,
particularly since nearly 100% have multiple decent FM signals to listen to,
is a good trade.

And the point, as I have said and as is well documented, is moot. AM loses
more audience every year and the only format that sustains it, other than
brokered and religious and paid ethnic offerings, is rapidly moving to FM.

You did know that Seattle's biggest AM, KIRO, moved its format to FM? It
just left AM to to the static, the noise, the CFLs and computers and jumped
to a band people actually like to listen to.