David Eduardo wrote:

"Selling what we want you to offer..." is an old concept. It's, from the
radio point of view, about "us." It's the "50,000 watt voice of the
Great Southwest." Who cares? Good radio today is about "you," the
individual listener. It's the difference between "La Nueva, the concert
station, where you can win tickets to the Vicente Fernandez concert..."
and "Imagine yourself in the front row at the Vicente Fernandez
concert... it may not be a dream...."

If the programming is so good, why do you have to give away prizes?

On 7月14日, ��6:22, dave wrote:
David Eduardo wrote:
"Selling what we want you to offer..." is an old concept. It's, from the
radio point of view, about "us." It's the "50,000 watt voice of the
Great Southwest." Who cares? Good radio today is about "you," the
individual listener. It's the difference between "La Nueva, the concert
station, where you can win tickets to the Vicente Fernandez concert..."
and "Imagine yourself in the front row at the Vicente Fernandez
concert... it may not be a dream...."

If the programming is so good, why do you have to give away prizes?




,,, reason" to reveal " tell" ,,, up cloy or",,,?" clear" to mean
stand ,,, which is"
,,, this is ,,, point of view",,, an indemnity ,,, offer prize ,,,"

Ahhhhh,,,,,,, White Heat is on the TCM channel.
When I get done with my old trailer, I am going to need a new project to
work on.I think a new fourteen feet by fourteen feet shed in my back
yard should do the trick.Then I can move my 1914 Ford T Model car off of
my trailer and into the shed, and also my 1948 Willys Jeep.Because I
wants to restore my Jeep, it has two burnt valves and is slap worn
out.It was like that when I bought it for $300.00 about seven sumpin
years ago.
cuhulin

"dave" wrote in message
. ..
David Eduardo wrote:

"Selling what we want you to offer..." is an old concept. It's, from the
radio point of view, about "us." It's the "50,000 watt voice of the Great
Southwest." Who cares? Good radio today is about "you," the individual
listener. It's the difference between "La Nueva, the concert station,
where you can win tickets to the Vicente Fernandez concert..." and
"Imagine yourself in the front row at the Vicente Fernandez concert... it
may not be a dream...."

If the programming is so good, why do you have to give away prizes?

Because there are lots of good stations in each market, and the average
listener uses 4 or 5 of them regularly. We use prizing as an incentive to
those interested in such things to keep them tuned to us and not another
station they like.

On Jul 13, 11:07*pm, "David Eduardo" wrote:
"dave" wrote in message

. ..

David Eduardo wrote:

"Selling what we want you to offer..." is an old concept. It's, from the
radio point of view, about "us." It's the "50,000 watt voice of the Great
Southwest." Who cares? Good radio today is about "you," the individual
listener. It's the difference between "La Nueva, the concert station,
where you can win tickets to the Vicente Fernandez concert..." and
"Imagine yourself in the front row at the Vicente Fernandez concert... it
may not be a dream...."

If the programming is so good, why do you have to give away prizes?

Because there are lots of good stations in each market, and the average
listener uses 4 or 5 of them regularly. We use prizing as an incentive to
those interested in such things to keep them tuned to us and not another
station they like.

yet, they are losing market share to the net, where you can find what
you want. this is tiring, of course a conservative toon will try to
wear you down no matter what is reality.

"Nickname unavailable" wrote in message
...
On Jul 13, 11:07 pm, "David Eduardo" wrote:
"dave" wrote in message

Because there are lots of good stations in each market, and the average
listener uses 4 or 5 of them regularly. We use prizing as an incentive to
those interested in such things to keep them tuned to us and not another
station they like.

yet, they are losing market share to the net, where you can find what
you want. this is tiring, of course a conservative toon will try to
wear you down no matter what is reality.

No, actual facts will wear down false impressions that can not be
documented.

Actually, those of us who actually talk to lots of listeners know that the
erosion of radio Time Spent Listening started in the late 80's, well before
the Internet was an issue.

And there has been no erosion of the number of people who use radio... it
is constant in the 94% to 95% range as it has been since the 60's when
Arbitron began.

Why is total listening time down somewhat? There are lots more leisure time
"competitors" starting in the 80's with additional channels on cable, then
going into video games, increases in the average American's work hours, etc.

There are about 120 million active game consoles in the US, per the consumer
electronics association, and gamers are not listening to radio.

Then there are DVDs, video on demand, internet browsing, the emphasis on
fitness, and there are all kinds of things that ding total time spent
listening to radio. It is not streaming alone and it is not iPods... in
fact, several of the other options are much more impactful.

Try doing a 600 person perceptual study of the audience of one station or
format, and ask about leisure time activities and time allocations, and you
will see that the internet is only a fraction of the issue. Hell, calling
plans with free night minutes and free long distance at any time take as
much time away from radio in younger demos as streaming.