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#11
July 13th 09, 10:22 PM
posted to alt.fan.rush-limbaugh,rec.radio.shortwave,alt.news-media,alt.religion.christian,alt.politics.economics
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The "Progressive" Promised Land
David Eduardo wrote:
"Selling what we want you to offer..." is an old concept. It's, from the radio point of view, about "us." It's the "50,000 watt voice of the Great Southwest." Who cares? Good radio today is about "you," the individual listener. It's the difference between "La Nueva, the concert station, where you can win tickets to the Vicente Fernandez concert..." and "Imagine yourself in the front row at the Vicente Fernandez concert... it may not be a dream...." If the programming is so good, why do you have to give away prizes? |
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