RHF wrote:

D'Eduardo's usual come back {reply} is Numbers
that's time and time again; and after awhile the
replies all sound like : Let Them Eat Numbers !
-a-la- Marie Antoinette

Commercial radio is always about numbers, specifically numbers of DESIRABLE
listeners. Desirable listeners are usually men and women ages 25 to 49
because they are known to spend the most money across the most kinds of
products and services.

Remember, as the radio audience you are not the customer, you are the PRODUCT
being sold to the customer. The customer is the advertiser. This is why
David Eduardo has a successful career in radio and you do not.

On Aug 7, 3:34*pm, (David Kaye) wrote:
RHF wrote:
D'Eduardo's usual come back {reply} is Numbers
that's time and time again; and after awhile the
replies all sound like : Let Them Eat Numbers !
-a-la- Marie Antoinette

Commercial radio is always about numbers, specifically numbers of DESIRABLE
listeners. *Desirable listeners are usually men and women ages 25 to 49
because they are known to spend the most money across the most kinds of
products and services. *

Remember, as the radio audience you are not the customer, you are the PRODUCT
being sold to the customer. *The customer is the advertiser. *This is why
David Eduardo has a successful career in radio and you do not.

Yes - I have been Packaged and am Ready for Delivery

-but- according to D'Eduardo : I Don't Count ~ RHF

David Kaye wrote:


Remember, as the radio audience you are not the customer, you are the PRODUCT
being sold to the customer. The customer is the advertiser.

I never thought about it that way before, but it does make a lot of sense.

Although perhaps smaller commercial stations, do tend to pay more
attention to the listeners than larger broadcasters. Or at least that's
the impression I get here comparing the big commercial stations in
London to the small one that I normally listen to (Radio Jackie).

This may be because the smaller stations have a harder time building up
listener numbers, to then sell to the advertisers. Or then again, it
might be partly to do with the fact that the small stations I usually
listen to was once a pirate station. This was back in the days when I
used to listen to a lot of pirate stations, and they mostly didn't carry
advertising. They tended to be set up by people wanting to provide radio
that wasn't available elsewhere. Basically a lot more listener centric
than the commercial stations. I think perhaps some of these basic aims
have been carried over, now that they have managed to become a legal
station.

Richard E.

Never forget,,,
The Customer Is Always Right.
cuhulin

The first radio program in Mississippi got kicked off the air because
that woman used some foul language.

(Emma come first)
cuhulin

On Sat, 07 Aug 2010 22:34:14 +0000, David Kaye wrote:

Remember, as the radio audience you are not the customer, you are the
PRODUCT being sold to the customer. The customer is the advertiser.

Exactly -- the product is the audience not the program content.

This is why David Eduardo has a successful career in radio and you do
not.

Make that "commercial radio".

J G Miller wrote:

This is why David Eduardo has a successful career in radio and you do
not.

Make that "commercial radio".

Yes, I meant to say commercial radio, though given his broad range of
experience I'd suspect that he'd do just as well as a programming maven in
non-comm radio as well.