In article ,
"D. Peter Maus" wrote:

That may be less true than you think. Even non-comms are about
the money. And the bulk of funding for most non-comms is corporate
underwriting. Which is still about the numbers game. Non-comms fewer
listeners see reduced funding. If any at all from some underwriters.

As a director at KKUP (been on the board for ten years), I have to say
that one of the most frustrating things about that station is that what
you say is NOT true. The programming on that station reflects nothing
but the whims and vision of the volunteers doing the shows. The station
has no underwriting, all grants come with absolutely no strings
attached, and listener subscriptions make up the rest.

The station is Arbitron-encoded (at my strenuous insistence), but no one
pays even the slightest attention to what is going on with the numbers.
In my opinion, we could shed some of our hand-to-mouth existence if we
would just so much as pay lip service to what the listeners seem to want
to hear (and jettison our aversion to underwriting).

Radio in the US is always, and has been always, about the money.

I which someone would tell that to KKUP so we could get some!

--
John Higdon
+1 408 ANdrews 6-4400
AT&T-Free At Last