David Kaye wrote:


Remember, as the radio audience you are not the customer, you are the PRODUCT
being sold to the customer. The customer is the advertiser.

I never thought about it that way before, but it does make a lot of sense.

Although perhaps smaller commercial stations, do tend to pay more
attention to the listeners than larger broadcasters. Or at least that's
the impression I get here comparing the big commercial stations in
London to the small one that I normally listen to (Radio Jackie).

This may be because the smaller stations have a harder time building up
listener numbers, to then sell to the advertisers. Or then again, it
might be partly to do with the fact that the small stations I usually
listen to was once a pirate station. This was back in the days when I
used to listen to a lot of pirate stations, and they mostly didn't carry
advertising. They tended to be set up by people wanting to provide radio
that wasn't available elsewhere. Basically a lot more listener centric
than the commercial stations. I think perhaps some of these basic aims
have been carried over, now that they have managed to become a legal
station.

Richard E.