On Aug 7, 7:13*pm, (David Kaye) wrote:
RHF wrote:
Yes - I have been Packaged and am Ready for Delivery

-but- according to D'Eduardo : I Don't Count ~ RHF

Well, you may not count. *People over age 50 don't count to most advertisers,
thus most of the KGO listenership is a group few companies want to reach. *
That's because people over 50 don't buy much, and those who do tend not to be
swayed much by advertising. *

That's just the reality of the ratings game.

I believe you have it half right. People over 50 spend plenty of
money, but their purchasing habits are well established. You can't
make them change brands. So the theory is you indoctrinate the
younguns and they will buy your crap for life. Apple is a prime
example. The young liked the ipod, so they think Apple makes good
phones too.