On Aug 8, 1:26*pm, "
wrote:
On Aug 7, 7:13*pm, (David Kaye) wrote:

RHF wrote:
Yes - I have been Packaged and am Ready for Delivery

-but- according to D'Eduardo : I Don't Count ~ RHF

Well, you may not count. *People over age 50 don't count to most advertisers,
thus most of the KGO listenership is a group few companies want to reach. *
That's because people over 50 don't buy much, and those who do tend not to be
swayed much by advertising. *

That's just the reality of the ratings game.

- I believe you have it half right. People over 50 spend plenty of
- money, but their purchasing habits are well established. You can't
- make them change brands. So the theory is you indoctrinate the
- younguns and they will buy your crap for life. Apple is a prime
- example. The young liked the ipod, so they think Apple makes good
- phones too.

Advertising & Marketing & Brand Loyalty :
Happy Meals = Develop Customer Brand Loyalty
at an early age; and continue to build on it until
they are hooked for life {around Age 50} ~ RHF