On Aug 8, 1:26*pm, "
wrote:
On Aug 7, 7:13*pm, (David Kaye) wrote:

RHF wrote:
Yes - I have been Packaged and am Ready for Delivery

-but- according to D'Eduardo : I Don't Count ~ RHF

Well, you may not count. *People over age 50 don't count to most advertisers,
thus most of the KGO listenership is a group few companies want to reach. *
That's because people over 50 don't buy much, and those who do tend not to be
swayed much by advertising. *

That's just the reality of the ratings game.

- I believe you have it half right. People over 50 spend plenty of
- money, but their purchasing habits are well established. You can't
- make them change brands. So the theory is you indoctrinate the
- younguns and they will buy your crap for life. Apple is a prime
- example. The young liked the ipod, so they think Apple makes good
- phones too.

Advertising & Marketing & Brand Loyalty :
Happy Meals = Develop Customer Brand Loyalty
at an early age; and continue to build on it until
they are hooked for life {around Age 50} ~ RHF

I haven't asked her, but I think that married Irish woman wayyyyyyyy
over yonder across the big pond in Bognor Regis,England has HD radio.
Rediffusion.Wired Radio.That woman on my hotel room radio in Hong Kong
said Rediffusion.
cuhulin

On Aug 8, 3:18*pm, RHF wrote:

- I believe you have it half right. People over 50 spend plenty of
- money, but their purchasing habits are well established. You can't
- make them change brands. So the theory is you indoctrinate the
- younguns and they will buy your crap for life. Apple is a prime
- example. The young liked the ipod, so they think Apple makes good
- phones too.

Advertising & Marketing & Brand Loyalty :
Happy Meals = Develop Customer Brand Loyalty
at an early age; and continue to build on it until
they are hooked for life {around Age 50} ~ RHF
*.

True, I'm still eating Spaghetti-O's and Cap'n Crunch cereal.