RHF wrote:

In this here long term Recession where many of
those prime younger Radio Listeners have lost
their Jobs and Cash Money Flow : Just about
100% of those "Don't Count" Senors 50+ Still Got
Jobs and Retirement Checks with a steady Flow
of Cash Money to Spend.

Around these parts anyway, the recession is not hitting the younger folks as
much as you might imagine. The bars and restaurants in SF are filled
many/most nights with people under age 50 who obviously have money to spend at
Rasoj, Luna Park, Delfina's, Foreign Cinema, Aqua, Bix, Chez Papa, etc. The
Valencia corridor is so packed that some lots are charging a minimum of $20
at night just for parking.

But there's also the matter of becoming immune to advertising. A large number
of older people know enough not to be taken in by advertising, or they simply
don't care to change brands. Most people over 50 have no desire to wear the
coolest clothes or phone or eyeglass frames, so advertizing to them is
fruitless.