On Aug 8, 10:04*pm, (David Kaye) wrote:
John Higdon wrote:
Thinking out of the box is not practiced in
corporate radio.

My great mentor in this was Bill Adler of KWUN, a daytime-only station with a
signal so bad and a profile so low that people who lived across the street
from the station didn't even know it existed. *

Yet, without ratings he was able to sell the guts out of the station,
including the nightly signoff.
-*"Though KWUN's day is ending, the night is
- just beginning at John Jawad's Pioneer Inn in Clayton..."

http://www.bayarearadio.org/history/timeline_kwun.shtml


I agree with you 100% that corporate radio does not teach people to think
outside the box. *On the other hand, unless they're in a situation like KGO,
they don't need to. *They can just skim the cream off the top and leave the
creative marketing and selling to the stations that need to invest in doing it
that way. *

It takes a certain kind of personallity to sell a station with no ratings, and
those sellers can be hard to come by because they sell based on relationships,
and often they are quite happy to stay where they are, working their
relationships. *