On Aug 6, 10:52*am, DigitalRadioScams
wrote:
From Radio-Info:
July 2005

"There are two ways of looking at this. 43% of LA listening time is at
home, 33% in car, 23% at work and 3% elsewhere. 72% listen at some
time in each week at home, 85% in the car, 26% at work and 14%
elswhere. The difference is that in car listening is for shorter
periods than in home or at work, but more people do it. 45% of LA
listeners cume radio at night."

http://boards.radio-info.com/smf/ind...e;topic=5997.0

Then, today:

"The average listener does 70% of their listening in a fixed location,
where there are no dropouts anyway."

http://boards.radio-info.com/smf/ind....msg1497481#ms....

No dropouts at home, Eduardo? LMFAO! A tactic admission that mobile HD
Radio simply doesn't work - LMFAO!

There is nothing inconsitent there.

Today, compared to 2005, besides 5 years having passed, levels of
radio listening have changed due to the new and growing competitors
for entertainment, ranging from Pandora and the web to smart phones.
Still, the metrics of radio have not changed and the distribution of
listening locations is similar.

There are two principal metrics in radio ratings... cume and average
listening levels.

Cume is the total number of persons who listen for 15 minutes or more
a week to a station or combination of them, or to radio as a whole.
Radio as a whole reaches about 94% to 95% of people 6 years or older
each week. To put listening level (on which ad sales are mostly based)
in perspective, Arbitron analysis shows that over 90% of the average
station's listening time is contributed by 50% of its listeners
(cume). So half the people who listen to a station listen around 15 to
30 minutes a week, and are of no value to advertisers or the station.

Average listening, expressed as persons, share or rating (and all
meaning the same thing) is the number of people tuned in at any given
time. Average listening from 6 AM to midnight, Monday to Sunday, is
around 13% of all persons.

So, while 95% listen at some times during the week, about 12% to 13%
are, on average, listening at any precise moment.

About 30% of average listening is in the car. The rest is at home or
at work. While around 85% were found to listen at some time in the
car, listening spans in the car are shorter, so the total amount of
hours a week listened in the car is, as stated, around 30%... from a
low of around 24% in New York CIty to around 33% in LA.

As stated in my 2005 post, 70% of listening time is NOT in the car,
even if over 80% of people listen at some point each week in the car.

One is a head count, the other is the amount of time spent by each
person. A further explanation and 100% verification of this is on the
Arbitron website, in what is called the Purple Book or, technically,
the Description of Methodology..

Of course, the reason why you make these ignorant posts is that you
have no understanding of the way radio operates. So you spend your
time, as in this case, confusing terminology and looking like a fool.
Of course, that's better than your other passtime which is the posting
of profanity on a website that provides the only source for much of
the history of commercial radio available to the average person.