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On Aug 8, 3:18*pm, RHF wrote:
- I believe you have it half right. People over 50 spend plenty of - money, but their purchasing habits are well established. You can't - make them change brands. So the theory is you indoctrinate the - younguns and they will buy your crap for life. Apple is a prime - example. The young liked the ipod, so they think Apple makes good - phones too. Advertising & Marketing & Brand Loyalty : Happy Meals = Develop Customer Brand Loyalty at an early age; and continue to build on it until they are hooked for life {around Age 50} ~ RHF *. True, I'm still eating Spaghetti-O's and Cap'n Crunch cereal. |
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