"Don Forsling" wrote in message
...


What makes you think that using radio for news and information instead of
for entertainment would lessen the extent to which shortwave listener
would
be reflected in survey results? It wouldn't make any difference. Surveys
either measure listening coincidentally (as in "What are you listening to
right now?") or through recall via diary or interview (as in "Write down
what you listened to today or tell us what you listened to today"). There
is no reason why results would be skewed by program content. Shortwave
listening is essentially zip in developed countries and just about zip in
impoverished countries (as a percentage of radio listeners who _ever_
listen
to shortwave, that is....

(In audience research work, the term "lots" as in "lots" of shortwave
radios
are sold or "lots" of people get their news, etc., doesn't cut it
statistically). Shortwave is a technology the time for which has come and
gone in terms of being of any serious utility. And it "disappears" just a
little bit more day by day. And _that_ is not surprising.

Don Forsling



No doubt the surveys have missed some. I don't think there's any guarantee
anybody from the paranoid SWL fringe will actually reveal his listening
habits to an outsider.

"Too busy for radio, I've been watching e-bay auctions.", "I've been
studying the Talmud!", "I've been analyzing movies Mel Gibson hasn't
released yet!", "I've been keeping my eyes on Planet X!", "I've been
lusting after the Olsen twins!!"

At least that's what I tell those lackeys of the New World Order every time
they manage to squeeze an inquiry into the Barricade of Doom.

Frank Dresser