"What is important in the States is what type of listener
we're getting," says Mr. Byford.
ahem. let me point out a simple fact:
the BBC does not even broadcast to north america. kinda forgot that in
Mark Byford's statement actually came AFTER the
BBC had decided to stop direct SW to USA. He made
lots of comments on the fact that they believed FM
rebroadcast of BBC was reaching the right target,
and that was one of them. They even claimed that
their US audience numbers were increasing due to
listeners on FM.