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N8KDV wrote: You are 100% correct. Air America at the present time is not driven by advertiser revenue. That may indeed change, time will tell. But if history holds true, Air America will fail. Or shift over to some kind of listener-supported model, which may be a more promising direction for them. The long term survival of any low-circulation political magazine, either on the left and the right, depends usually on a mix of some kind of foundation set up by a motivated jillionaire, a small amount of revenue from special-interest advertising, and annual or semi-annual appeals to subscribers. There's nothing wrong or un-American about it. The market is just bad at supporting predominantly political media. Right-wing talk radio is exceptional probably because the Rush Limbaugh phenomenon gave it enough momentum to become commercially viable. Randi Rhodes on Air America has survived on what I think is a commercial outlet for something like 9 years in southern Florida, so it can happen on the left, at least in specific markets. Larry |
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