Mister FixIt,

People naturally gravitate to what they like and are entertained by...

This is why most of AM/FM Radio is Music Programming.
Pick: Jazz, Classical, Latin, C&W, Pop, Hip-Hop, whatever.
Advertisers who feel or know that these Audience Groups
would be interested in their products use these Music
Programs to 'reach' people who are most likely "Buy" their
Products.
* Most of the times the Music Program Advertisers use "CANNED" ADs.


This also holds true for "News & Talk" Radio Programming.
Some 'people' naturally gravitate to Talk Radio because it is what they
like and are entertained by... The Audience Makes the Choice [.]

Many of the News & Talk Radio Program Advertisers use ADs
that 'feature' the Talk Radio Personality.
WHY - Because the Audience has a 'relationship' with the
News & Talk Radio Personality and a Bond of Trust with them.
* Its Sell More Products when the Radio Personality
makes the Sales Pitch.
* Paul Harvey is one News & Talk Radio Personality that
comes to mind who does many of his own programming ADs.


mkia ~ RHF
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= = = Mister Fixit wrote in message
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On 03 Apr 2004 18:06:25 GMT, (Llgpt) wrote:

And Limbaugh's and Hannity's aren't being bankrolled by wealthy Republicans? I
refrain from using the conservative word, as the majority of republicans are
not conservative.

Just wondering.................

Les

Limbaugh and Hannity are "Bankrolled" by companys that buy advertising
time during their programs. They buy these ad times because millions
of people listen to these show daily.

However, about 60% of the successful businesses in the US are owned or
operated by Republicans, so I suppose you could say they are
bankrolled by Republicans. If there is such a thing as a smart
Democrat Businessperson, they would also be wise to advertise to such
a large audience.

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