For One and All,
..
WHY - The Eton E1 AM & FM Shortwave Receiver with XM Satellite Radio
Does NOT have "DRM" Digital Radio Mondiale reception feature.
E1 XM = http://groups.yahoo.com/group/ETON-E1-XM-Radio/
..
READ : DRM - Do the Right Marketing !
[ DRM - What Went Wrong in the USofA ]
Why Digital Radio Mondiale (DRM) needs a Brand Name
- Commentary by Andy Sennitt, 13 January 2005
RNW = http://tinyurl.com/4cona
http://www2.rnw.nl/rnw/en/features/m...drm050113.html
"Eton Corporation, the company that brought Grundig radios
into the US, showed the Eton 'Elite' E1 XM portable Receiver.
It combines AM, FM, Shortwave Receiver, and XM Satellite Radio
into one ultra high-performance unit, which - although portable
- is sized at 13.1 by 7.1 by 2.3 inches and weighs 4 pounds."
..
OBSERVATIONS ABOUT - The 2005 International Consumer Electronics
Show (CES), the world's largest consumer electronics event,
ended a week ago in Las Vegas.
..
Unfortunately, due to the decision of the US to adopt iBiquity
Digital's HD Radio instead of DRM as the standard for digital AM,
a major opportunity to promote Digital Shortwave Broadcasting in
the US market has been lost.
..
But the Shortwave receivers in these new devices are only for AM,
because the digital system chosen for use in the US - iBiquity
Digital's HD Radio - is aimed at the AM (Medium Wave) and FM bands.
So even if a digital AM receiving capability is added to these sets
in the future, it's not likely to benefit Shortwave Broadcasters.
..
Also at the CES, 21 of the top radio broadcast groups in the US
announced an historic agreement with iBiquity Digital to accelerate
the conversion of 2,000 AM and FM stations to HD Radio Technology.
..
So it looks as if the US domestic market is firmly shut to DRM,
despite its status as a world standard endorsed by the International
Telecommunication Union.
..
Unless this marketing issue is addressed, only a subset of existing
Shortwave listeners are likely to be interested in DRM. Consequently
sales of DRM-capable receivers - when they eventually appear in
significant numbers - will be low, and the momentum will be lost.
..
The majority of consumers will not even be aware that there's a
digital AM Broadcasting System out there, especially as they need
to buy a new receiver before they can hear it.
..
And since the total number of hours aired by the International
Broadcasters continues to fall, the selling of the medium in
terms of listener choice becomes harder and harder day by day.
..
DRM needs a brand name, preferably one that works in a number
of major languages, that will explain what the technology is
for, and cannot be confused with something else.
..
As we're less than a year away from the release of the first
'portable' DRM Receivers in significant quantities, I hope
attention now turns to how the technology is going to be sold
to the consumer, especially in the US. A lot of time and effort
has been spent getting to this point, but it could all be
rendered ineffectual by poor marketing.
..
..
something to think about ~ RHF
..
All are WELCOME and "Invited-to-Join" the
ETON 'Elite' E1 XM Radio eGroup on YAHOO !
http://groups.yahoo.com/group/ETON-E1-XM-Radio/
The Topic is the Eton 'Elite' E1 Radio with XM Satellite Receiver
..

"RHF" wrote in message
oups.com...


And since the total number of hours aired by the International
Broadcasters continues to fall, the selling of the medium in
terms of listener choice becomes harder and harder day by day.

Listeners can choose between a large number of very entertaining
conspiranoics and end-timers. Nothing wrong with that.


.
DRM needs a brand name, preferably one that works in a number
of major languages, that will explain what the technology is
for, and cannot be confused with something else.

Is Andy Sennitt serious? Does he really think a gimmicky name is the secret
to DRM success? Let's not forget Sony's well named Beta format lost out to
the other videotape format known by a dopey Three Letter Acronym.
.
As we're less than a year away from the release of the first
'portable' DRM Receivers in significant quantities, I hope
attention now turns to how the technology is going to be sold
to the consumer, especially in the US. A lot of time and effort
has been spent getting to this point, but it could all be
rendered ineffectual by poor marketing.
.
.
Poor marketing might keep one good product from selling, as long as
consumers can choose another good product. Poor marketing won't keep an
important new technology on the shelf. If DRM really meets a need, it will
be as easy to sell as ice water in a crowed desert town.

However, poor market research might well lead a company into wasting alot of
money developing a product few consumers want.

Frank Dresser