"RHF" wrote in message
oups.com...


And since the total number of hours aired by the International
Broadcasters continues to fall, the selling of the medium in
terms of listener choice becomes harder and harder day by day.

Listeners can choose between a large number of very entertaining
conspiranoics and end-timers. Nothing wrong with that.


.
DRM needs a brand name, preferably one that works in a number
of major languages, that will explain what the technology is
for, and cannot be confused with something else.

Is Andy Sennitt serious? Does he really think a gimmicky name is the secret
to DRM success? Let's not forget Sony's well named Beta format lost out to
the other videotape format known by a dopey Three Letter Acronym.
.
As we're less than a year away from the release of the first
'portable' DRM Receivers in significant quantities, I hope
attention now turns to how the technology is going to be sold
to the consumer, especially in the US. A lot of time and effort
has been spent getting to this point, but it could all be
rendered ineffectual by poor marketing.
.
.
Poor marketing might keep one good product from selling, as long as
consumers can choose another good product. Poor marketing won't keep an
important new technology on the shelf. If DRM really meets a need, it will
be as easy to sell as ice water in a crowed desert town.

However, poor market research might well lead a company into wasting alot of
money developing a product few consumers want.

Frank Dresser