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HJS,
.. The process is called Cost Benefit Analysis (CBA). .. At the time that these Receivers were made the number of Buyers that would have been motivated to buy a specific Receiver just because it had this specific feature 'built-in' was small. The reduced Cost of the Receiver (Lower Price Point) by not including this feature and offering it as an Option for the few that would want it; against the total number of sales an overall profitability of the product. .. At least back then; Market Analysis must of identified that an RS-232 Adapter/Interface was not a Selling Feature that would motivate most sellers to "Buy" a specific Receiver. Yes some would... but most would not. .. Look at a current sample of new Table Top Receivers that have been offered for sale within the last five years. How many have a built-in Computer-Interface; and how many have not. In todays market it may be a Selling Point for many buyers; and the cost of having one built-in may now add little to the overall cost of the Receiver at it's current Price Point. .. Now consider a sample of new 'portable' AM/FM Shortwave Radios that have been offered for sale within the last five years. How many have a built-in Computer-Interface; and how many more have not. In todays market it still is NOT a Selling Point for most 'portable' AM/FM Shortwave Radio "Buyers"; and the cost of having one built-in does Add-to-the-Overall-Cost of the 'portable' AM/FM Shortwave and drives up it's current Price Point. .. At any given time in a Market there is a Balance between: - The Manufacturing Cost of the Product + The Price Point of the Product within the Market = The Value of the Product as 'perceived' by the Customer .. jm2cw ~ RHF |