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Old April 26th 05, 09:57 PM
MnMikew
 
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Default Air America's Year of Decline

The latest radio ratings are in, and they show continued bad news for Air
America, the liberal talk radio network featuring Al Franken, Randi Rhodes,
Janeane Garofolo, and others.


While it is difficult to pinpoint Air America's ratings nationally - it is
on the air in about 50 stations across the country, and has been on some of
them for just the last few months - it is possible to measure the network's
performance in the nation's number one market, New York City. And in the new
ratings, Air America hits an all-time low in a key demographic measurement.

The new Arbitron figures for Winter 2005, which covers January, February,
and March, show that WLIB, the station which carries Air America in New
York, won a 1.2-percent share of all listeners 12 years and older. That is
down one tenth of one point from the station's 1.3 rating in Winter 2004,
the last period when it aired its old format of Caribbean music and talk.

Air America debuted on March 31, 2004. In the network's first quarter on the
air, Spring of 2004, which covered April, May, and June, Air America won a
1.3 percent share of the market audience. That number rose slightly to 1.4
percent in the Summer 2004 July/August/September period, and fell back to
1.2 percent in the Fall 2004 October/November/December period, where it
remains today.

Those numbers are, again, for all listeners 12 years and older. Air America
executives, however, often point to the network's performance among
listeners 25 to 54 years of age, the preferred demographic target for radio
advertisers. But in that area, too, Air America is struggling.

Between the hours of 10 A.M. and 3 P.M., for example, the daypart that
includes Al Franken's program, Air America drew a 1.4-percent share of the
New York audience aged 25 to 54 in Winter 2005. That number is the latest in
a nearly year-long decline. In Spring of 2004, Air America's first quarter
on the air, it drew a 2.2-percent share of the audience. That rose to 2.3
percent in the Summer of 2004, then fell to 1.6 percent in the Fall of 2004,
and is now 1.4 percent - Air America's lowest-ever quarterly rating in that
time and demographic slot.

The numbers are just as striking when narrowed to the specific period from
noon to 3 P.M., when Franken's program airs on WLIB opposite Rush Limbaugh
on WABC. Even though Franken once claimed to be beating the conservative
host in New York, in the Winter 2005 figures, his program attracted a
1.9-percent share of the audience to Limbaugh's 3.2 percent.

Franken's performance against Limbaugh in the most recent ratings is
significantly lower than in Air America's first months. In Spring 2004, Air
America's first quarter on the air, Franken scored a 2.6-percent share to
Limbaugh's 3.2-percent share. In Summer 2004, he scored a 2.8-percent share
to Limbaugh's 3.2 percent. But in Fall 2004, Franken dropped to a 1.8
percent share to Limbaugh's 4.1-percent share.

That last number surprised some observers because it showed Air America
faltering in October and November 2004, the period when the presidential
election was reaching its finish and political passions were presumably at
their highest. But even then, Air America's decline continued.


  #2   Report Post  
Old April 27th 05, 12:39 AM
Stephen M.H. Lawrence
 
Posts: n/a
Default

"MnMikew" wrote in message
...
The latest radio ratings are in, and they show continued bad news for Air
America, the liberal talk radio network featuring Al Franken, Randi
Rhodes,
Janeane Garofolo, and others.


While it is difficult to pinpoint Air America's ratings nationally - it is
on the air in about 50 stations across the country, and has been on some
of
them for just the last few months - it is possible to measure the
network's
performance in the nation's number one market, New York City. And in the
new
ratings, Air America hits an all-time low in a key demographic
measurement.

The new Arbitron figures for Winter 2005, which covers January, February,
and March, show that WLIB, the station which carries Air America in New
York, won a 1.2-percent share of all listeners 12 years and older. That is
down one tenth of one point from the station's 1.3 rating in Winter 2004,
the last period when it aired its old format of Caribbean music and talk.

Air America debuted on March 31, 2004. In the network's first quarter on
the
air, Spring of 2004, which covered April, May, and June, Air America won a
1.3 percent share of the market audience. That number rose slightly to 1.4
percent in the Summer 2004 July/August/September period, and fell back to
1.2 percent in the Fall 2004 October/November/December period, where it
remains today.

Those numbers are, again, for all listeners 12 years and older. Air
America
executives, however, often point to the network's performance among
listeners 25 to 54 years of age, the preferred demographic target for
radio
advertisers. But in that area, too, Air America is struggling.

Between the hours of 10 A.M. and 3 P.M., for example, the daypart that
includes Al Franken's program, Air America drew a 1.4-percent share of the
New York audience aged 25 to 54 in Winter 2005. That number is the latest
in
a nearly year-long decline. In Spring of 2004, Air America's first quarter
on the air, it drew a 2.2-percent share of the audience. That rose to 2.3
percent in the Summer of 2004, then fell to 1.6 percent in the Fall of
2004,
and is now 1.4 percent - Air America's lowest-ever quarterly rating in
that
time and demographic slot.

The numbers are just as striking when narrowed to the specific period from
noon to 3 P.M., when Franken's program airs on WLIB opposite Rush Limbaugh
on WABC. Even though Franken once claimed to be beating the conservative
host in New York, in the Winter 2005 figures, his program attracted a
1.9-percent share of the audience to Limbaugh's 3.2 percent.

Franken's performance against Limbaugh in the most recent ratings is
significantly lower than in Air America's first months. In Spring 2004,
Air
America's first quarter on the air, Franken scored a 2.6-percent share to
Limbaugh's 3.2-percent share. In Summer 2004, he scored a 2.8-percent
share
to Limbaugh's 3.2 percent. But in Fall 2004, Franken dropped to a 1.8
percent share to Limbaugh's 4.1-percent share.

That last number surprised some observers because it showed Air America
faltering in October and November 2004, the period when the presidential
election was reaching its finish and political passions were presumably at
their highest. But even then, Air America's decline continued.


Mark my word, and save this for reference:

If Frankenfraud runs for Senate in MN, I'm getting the hell out of this
state.

Unlike the Hollywood elites who said they'd leave the US if Dubyah was
reelected, I mean what I say. Just wait and see.

(Can ya tell I don't much like Frankenfraud?)

73,

Steve


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Old April 27th 05, 01:22 AM
Li-Changchun
 
Posts: n/a
Default

I'm sure Air America would do much better in Beijing China! - LOL

"MnMikew" wrote in message
...
The latest radio ratings are in, and they show continued bad news for Air
America, the liberal talk radio network featuring Al Franken, Randi

Rhodes,
Janeane Garofolo, and others.


While it is difficult to pinpoint Air America's ratings nationally - it is
on the air in about 50 stations across the country, and has been on some

of
them for just the last few months - it is possible to measure the

network's
performance in the nation's number one market, New York City. And in the

new
ratings, Air America hits an all-time low in a key demographic

measurement.

The new Arbitron figures for Winter 2005, which covers January, February,
and March, show that WLIB, the station which carries Air America in New
York, won a 1.2-percent share of all listeners 12 years and older. That is
down one tenth of one point from the station's 1.3 rating in Winter 2004,
the last period when it aired its old format of Caribbean music and talk.

Air America debuted on March 31, 2004. In the network's first quarter on

the
air, Spring of 2004, which covered April, May, and June, Air America won a
1.3 percent share of the market audience. That number rose slightly to 1.4
percent in the Summer 2004 July/August/September period, and fell back to
1.2 percent in the Fall 2004 October/November/December period, where it
remains today.

Those numbers are, again, for all listeners 12 years and older. Air

America
executives, however, often point to the network's performance among
listeners 25 to 54 years of age, the preferred demographic target for

radio
advertisers. But in that area, too, Air America is struggling.

Between the hours of 10 A.M. and 3 P.M., for example, the daypart that
includes Al Franken's program, Air America drew a 1.4-percent share of the
New York audience aged 25 to 54 in Winter 2005. That number is the latest

in
a nearly year-long decline. In Spring of 2004, Air America's first quarter
on the air, it drew a 2.2-percent share of the audience. That rose to 2.3
percent in the Summer of 2004, then fell to 1.6 percent in the Fall of

2004,
and is now 1.4 percent - Air America's lowest-ever quarterly rating in

that
time and demographic slot.

The numbers are just as striking when narrowed to the specific period from
noon to 3 P.M., when Franken's program airs on WLIB opposite Rush Limbaugh
on WABC. Even though Franken once claimed to be beating the conservative
host in New York, in the Winter 2005 figures, his program attracted a
1.9-percent share of the audience to Limbaugh's 3.2 percent.

Franken's performance against Limbaugh in the most recent ratings is
significantly lower than in Air America's first months. In Spring 2004,

Air
America's first quarter on the air, Franken scored a 2.6-percent share to
Limbaugh's 3.2-percent share. In Summer 2004, he scored a 2.8-percent

share
to Limbaugh's 3.2 percent. But in Fall 2004, Franken dropped to a 1.8
percent share to Limbaugh's 4.1-percent share.

That last number surprised some observers because it showed Air America
faltering in October and November 2004, the period when the presidential
election was reaching its finish and political passions were presumably at
their highest. But even then, Air America's decline continued.




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Old April 27th 05, 01:54 AM
David
 
Posts: n/a
Default

On Tue, 26 Apr 2005 18:39:13 -0500, "Stephen M.H. Lawrence"
Unlike the Hollywood elites who said they'd leave the US if Dubyah was
reelected, I mean what I say. Just wait and see.

(Can ya tell I don't much like Frankenfraud?)

73,

Steve

Hollywood elites? Please.

The elites are people like Ken Lay who rob the working man and laugh
all the way to the bank.


  #5   Report Post  
Old April 27th 05, 04:17 AM
Li-Changchun
 
Posts: n/a
Default

Air America should do like NPR does with airing the BBC in the early morning
hours.

Air America should run The Voice of Justice from Tehran Iran during the
drive home period!

LMAO!!!!


I'm sure Air America would do much better in Beijing China! - LOL






  #6   Report Post  
Old April 27th 05, 07:06 PM
MnMikew
 
Posts: n/a
Default


"Stephen M.H. Lawrence" wrote in message
...

Mark my word, and save this for reference:

If Frankenfraud runs for Senate in MN, I'm getting the hell out of this
state.

Unlike the Hollywood elites who said they'd leave the US if Dubyah was
reelected, I mean what I say. Just wait and see.

(Can ya tell I don't much like Frankenfraud?)

Frankenfraud can't even run a radio show let alone anything else. He dosen't
have a prayer, even in this liberal infested state.



  #7   Report Post  
Old April 27th 05, 07:08 PM
MnMikew
 
Posts: n/a
Default


"David" wrote in message
...
On Tue, 26 Apr 2005 18:39:13 -0500, "Stephen M.H. Lawrence"
Unlike the Hollywood elites who said they'd leave the US if Dubyah was
reelected, I mean what I say. Just wait and see.

(Can ya tell I don't much like Frankenfraud?)

73,

Steve

Hollywood elites? Please.

The elites are people like Ken Lay who rob the working man and laugh
all the way to the bank.

Like George Soros?


  #8   Report Post  
Old April 27th 05, 10:05 PM
Stephen M.H. Lawrence
 
Posts: n/a
Default


"MnMikew" wrote

Hollywood elites? Please.

The elites are people like Ken Lay who rob the working man and laugh
all the way to the bank.

Like George Soros?


No kidding. Doggone it, that's the first Prickets post I've seen in months.
Killfiles are GOOD. Poor punk-ass PRickets, I do feel sorry for him.
Talk about a one-track mind, nonstop, pedal-to-the-firewall doofus
cheerleader.

73,

Steve


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Old April 29th 05, 02:14 AM
Brian Hill
 
Posts: n/a
Default


"Stephen M.H. Lawrence" wrote in message
...
"Brian Hill" wrote:
Doofus cheerleader. LOL!

B.H.


It really seems that way. It's cheering, y'know? It all comes down to,
"George Bush sucks!", followed with ranting and raving unsupported
by the citation of facts, followed with a cut-and-paste job from some
leftwing nutsack rage rag. I'd admire the Loonie Toon Lefties if they
could explain their beliefs and positions, as opposed to exhibiting
behavior usually witnessed at an A.N.S.W.E.R. riot/rally: Screaming
until red-faced, spittle flying out of the mouth, etc.

73,
--
Steve Lawrence
Burnsville, Minnesota


I'm with ya bro. That's a BIG 10-4!!

B.H.


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