"Gary Schnabl" wrote in message
...

"David Eduardo" wrote in message
m...
The big picture is AA is failing. You're the one with the hang-up.

It is not failing. It is very viable, but it is not the major factor in
most
US markets that conservative talk is, mostly due tot he fact that in very
few markets is the programming on a competitive technical facility.

Viable means capable (or possibility) of surviving, but not guaranteed to
thrive.

And AA is very viable. They already are at the affiliate mark that will
sustain them, albeit not with astounding, windfall profits.

In the cab business, as with many others: "Money talks and BS walks." The
power brokers in many markets in the radio biz apparnetly don't care to
jump
onto AA, even though there are abundant facilities available for the right
formatting fit.

Actually, there are very few facilities available for such a format. The
need is for a good signal, ownership which is not format-specific and
underperformance of the good signal. In other words, a strong AM that is not
owned by a company that, for example, only does Spanish, and a facility that
is not profitable now.

There are very few good, competitive AM signals in the US that are not
already utilized in a good manner and quite profitable. In fact, most
markets have only a couple of full market AM signals (DC has none, for
example) and these are uniformly committed to a profitable format.

What is left is the mid to lower tier of staitons, many of which are more
profitable in ethnic or religious programming than they could be, given the
signal-to-ratings expectations as a competitive talker.

AA doesn't appear to fit in, and its revenue producing and
prior accounts payable history also speak for themselves.

They had one bad two-month period at start up. they changed management and
got a more solid backer than the guys from Guam. They are on a firm
foundation now.